Michael Walrath

Michael Walrath, Chairman and CEO of Yext Inc., discusses how brands can adapt to an AI-driven digital landscape. He addresses the rise of answer engines and the importance of structured data for visibility. Walrath explains that traditional SEO practices still hold value but need evolution to cater to AI. He highlights how brands should focus on understanding customer intent and using memory in AI for better responses. The insights shared are essential for brands aiming to thrive in the post-human web.

Michael Walrath, CEO of Yext and founder of Right Media, dives into the expanding role of structured data in an AI-driven world. He highlights the challenges businesses face in managing local visibility and adapting to the evolving landscape of digital marketing. The discussion also covers Google's postponed cookie phase-out, scrutinizing its ripple effects on ad tech. Additionally, they explore the historical stagnation at Yahoo compared to current innovations and the regulatory hurdles affecting advertising strategies.

Michael Walrath, Chairman and CEO of Yext, shares his extensive experience in internet businesses. He discusses the future beyond Google and how AI is transforming information interaction. Michael highlights the diminishing relevance of traditional SEO and the critical need for structured data to enhance brand visibility. He also reflects on managing a public company during market volatility, the significance of focusing on profitability, and the groundbreaking 'Scout' tool designed to empower local businesses with valuable insights.

Michael Walrath, CEO of Yext and a digital presence guru, reveals how AI is revolutionizing search and local SEO. He emphasizes the shift from traditional methods to structured data strategies, stressing that brands must adapt to thrive in this new landscape. Michael discusses the importance of hyper-local visibility for global brands and how AI-driven models are changing local queries. He also shares insights on the refragmentation of search, the emerging need for collaboration between marketing and IT, and the future of personalized AI responses.

Michael Walrath, CEO of Yext and an expert in online visibility, shares insights with Mandeep Singh from Bloomberg Intelligence. They discuss the evolving landscape of search driven by AI and the significance of knowledge graphs for businesses. Michael highlights strategies for local businesses to enhance digital discoverability, emphasizing the challenges of maintaining accurate data amid AI advancements. The podcast also explores how conversational AI is transforming customer interactions and the crucial role of data management in today's competitive environment.