Michael Walrath

Michael Walrath, CEO of Yext and founder of Right Media, dives into the expanding role of structured data in an AI-driven world. He highlights the challenges businesses face in managing local visibility and adapting to the evolving landscape of digital marketing. The discussion also covers Google's postponed cookie phase-out, scrutinizing its ripple effects on ad tech. Additionally, they explore the historical stagnation at Yahoo compared to current innovations and the regulatory hurdles affecting advertising strategies.

Michael Walrath, Chairman and CEO of Yext, shares his extensive experience in internet businesses. He discusses the future beyond Google and how AI is transforming information interaction. Michael highlights the diminishing relevance of traditional SEO and the critical need for structured data to enhance brand visibility. He also reflects on managing a public company during market volatility, the significance of focusing on profitability, and the groundbreaking 'Scout' tool designed to empower local businesses with valuable insights.

Michael Walrath, CEO of Yext and an expert in online visibility, shares insights with Mandeep Singh from Bloomberg Intelligence. They discuss the evolving landscape of search driven by AI and the significance of knowledge graphs for businesses. Michael highlights strategies for local businesses to enhance digital discoverability, emphasizing the challenges of maintaining accurate data amid AI advancements. The podcast also explores how conversational AI is transforming customer interactions and the crucial role of data management in today's competitive environment.