Everyday AI Podcast – An AI and ChatGPT Podcast

How Brands Can Prepare for the Post-Human Web

58 snips
Nov 13, 2025
Guest
Michael Walrath
Michael Walrath, Chairman and CEO of Yext Inc., discusses how brands can adapt to an AI-driven digital landscape. He addresses the rise of answer engines and the importance of structured data for visibility. Walrath explains that traditional SEO practices still hold value but need evolution to cater to AI. He highlights how brands should focus on understanding customer intent and using memory in AI for better responses. The insights shared are essential for brands aiming to thrive in the post-human web.
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INSIGHT

Structured Data Beats Unstructured Content

  • Much of web content is human-friendly but machines prefer solid structured data.
  • Brands must prepare authoritative business data for distribution to be discoverable by AI.
INSIGHT

Search Will Fragment Into Answer Engines

  • Answer engines combine natural language, context, and memory to disrupt single-search dominance.
  • Consumers will fragment across multiple answer engines that best fit their needs.
ADVICE

Audit Then Act On AI Visibility

  • Use existing SEO practices but measure visibility across AI-specific engines and take action.
  • Combine audit (admire) with tools that let you fix visibility gaps for answer engines.
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