What happens when the web is all bots and AI? 🤖
And more importantly, what happens to your company's online presence when AI search completely takes over?
Big questions.
So we're bringing in the big gun for the answers.
Michael Walrath is the Chairman and CEO Yext Inc, a global leader in brand management and search experience.
Michael will dish the essentials on how brands can not just stay relevant in the post-human web, but how they can thrive and get ahead.
Don't miss this one.
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Topics Covered in This Episode:
- Post-Human Web SEO Strategies
- Structured Data for AI Discoverability
- Large Language Models Disrupting Search
- Answer Engine vs Traditional Search SEO
- Intent-Based Search and Brand Visibility
- Memory in AI Answers Engines Explained
- Granular Content Optimization for AI
- Blocking AI Crawlers: Brand Strategy Debate
- AI-Generated Ads Impact on SEM & SEO
- Authoritative Brand Data for Visibility
Timestamps:
00:00 "Brands in the AI Era"
05:42 "Future of Search Engines"
08:19 "Generative AI vs SEO Strategy"
09:37 AI Personalization for Better Answers
12:41 "AI-Friendly Data for Brands"
15:56 "Empowering SEO with Seamless Tools"
20:29 "Future of AI-Powered Advertising"
24:48 "AI Knowledge: Useful but Creepy"
26:08 AI Impact on Ad-Supported Content
29:32 "Reddit Strategy Isn't Necessary"
Keywords:
Post-human web, brand visibility, generative AI, large language models, answer engines, structured data, organic SEO, search engine optimization, content creation, reputation management, social media management, digital transformation, data distribution, authoritative business data, machine learning, AI-powered search, fragmented discovery, natural language processing, context and memory, answer engine optimization, AI visibility, SEO strategy,
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