Marketing Trends The Secret To Scaling From $20 Million to $200 Million ARR (Extremely Fast)
Jul 9, 2025
Harmony Anderson, Head of Marketing and Growth Product at Superhuman, shares her dynamic journey in scaling B2B SaaS from $20M to $200M ARR. She emphasizes the importance of rapid execution by launching major campaigns early on. Harmony also discusses the evolving need for modern brand strategies in the age of AI and influencers, highlighting the challenges of balancing brand loyalty with enterprise growth. Plus, she reveals innovative approaches using AI in content creation and the resurgence of webinars, making this conversation a must-listen for marketers.
AI Snips
Chapters
Transcript
Episode notes
Launch Fast To Learn Quickly
- Launch a major campaign as fast as possible to learn how your team and processes perform.
- Use a tight deadline to force decisions, reveal gaps, and create an early win.
Be Outcome-Obsessed
- Frame every campaign by the outcome you expect and the step-change in growth it should produce.
- Aim for large, measurable jumps (e.g., 25%+) rather than tiny incremental gains.
Measure Influencers By Reach, Not Seats
- Don't micromanage attribution for influencer and creator programs; track reach and engagement instead.
- Measure impressions, shares, and comments as leading indicators of brand-driven user growth.