Harmony Anderson

Harmony Anderson, VP of Growth and Marketing at Superhuman, shares her expertise in building successful marketing strategies for AI companies. She highlights the common pitfalls in AI messaging and advocates for unique, outcome-focused communication. Anderson emphasizes the importance of user-generated content in cultivating brand advocates and discusses methods for tailoring campaigns to resonate with potential customers. With insights on leveraging data and building strong narratives, she reveals what sets standout marketing apart in a crowded market.

Harmony Anderson, Head of Marketing and Growth Product at Superhuman, shares her dynamic journey in scaling B2B SaaS from $20M to $200M ARR. She emphasizes the importance of rapid execution by launching major campaigns early on. Harmony also discusses the evolving need for modern brand strategies in the age of AI and influencers, highlighting the challenges of balancing brand loyalty with enterprise growth. Plus, she reveals innovative approaches using AI in content creation and the resurgence of webinars, making this conversation a must-listen for marketers.