Marketing Trends

What methodologies should a marketing leader implement during a time of rapid growth? Rebecca Johnston-Gilbert, the Head of Marketing Ops at Postman, has seen the API platform’s usership skyrocket from 6 million to more than 20 million people during her three-and-a-half years there. Tune in to hear why, despite the company’s tremendous success, she has stuck with tried-and-true marketing fundamentals in her approach.Tune in to learn:Welcome to Marketing Trends (00:00)What Postman is and what Rebecca does there (02:00)Where the Marketing Spark started for Rebecca (03:30)Rebecca's approach to product growth at Postman (04:27)Did Rebecca study product growth models of other companies? (08:44)Marketing to developers (10:55)Strategies for users driving users (16:06)Lessons learned from working with 3 different Founder / developers (17:28)Thoughts on Rebecca's teaching experience (20:33)Rebecca’s strategies to avoid marketing burnout (24:15)How is culture at Postman tied to Rebecca's role? (29:44)Rebecca’s perspective on marketing during a time of growth (32:10)How did Postman's product lead growth skyrocket? (34:16)What are some exciting things that Rebecca is looking forward to? (38:32)About Postman’s innovative approaches to B2B marketing (40:23)Mentions:DropboxRun In Postman Button (Postman feature)“The ‘Death’ of the CMO? With Michael Diamond, Academic Director, NYU School of Professional Studies” (Marketing Trends podcast episode)Accenture"The Great Marketing Declutter" (report by Accenture)“API-First World” (a Postman Inc. graphic novel)“The Go-Giver” (book by Bob Burg and John David Mann)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

The healthcare industry is notoriously slow to adopt new marketing trends. But can one organization’s innovative approach usher the field into the modern age? Andrew Chang is the VP of Marketing at the multispecialty medical group Summit Health and urgent care provider CityMD, which merged in 2019 to form a combined company that covers a wide range of healthcare needs. Tune in to hear Andrew explain how the organization’s unique business model and data-collection strategy are helping unlock the true potential of healthcare marketing.Tune in to learn:How Summit Health is revolutionizing healthcare marketing (9:10) Earning trust from stakeholders (20:00) How some marketing trends are impacting the healthcare industry (30:02)Mentions:“What Can Brown Do For SMBs?” (Marketing Trends interview with Kevin Warren)“Supercharging customer service with AI” (Deloitte article by Andy Haas, Michelle McGuire Christian and Ravouth Keuky)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

What can a CMO at a multinational conglomerate still have to learn about marketing? Milena Oliveira, Senior Vice President and Chief Marketing Officer of the Transportation and Electronics Business Group at 3M, suggests that a marketer’s growth does not stop once they earn that CMO title. Tune in to hear Milena describe 3M’s global marketing approach and why maintaining a curious mindset has been vital to her success.Tune in to learn:About 3M and Milena’s role there (2:20) About 3M’s emphasis on R&D and how that affects its marketing (7:25)About the global marketing strategy at 3M (19:38) What Milena is currently learning about marketing in her leadership role (30:07) Mentions:“Season 7. Episode 8: Work Your Way: Milena Oliveira, SVP & CMO, Transportation and Electronics Business Group” (CMO Insights podcast, hosted by Jeff Pedowitz)Vayner3 (Web3 consultancy)Gary Vaynerchuk (Chairman of VaynerX and CEO of VaynerMedia)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

It can be difficult enough for a marketer to raise awareness about a brand, but what about a whole new territory? Tyrone Miller is the former Head of Media at the investment firm Sfermion, which focuses on NFTs — a promising world still being explored. On this episode, Tyrone talks about the potential of the novel NFT market and how his gaming industry experience strengthened the storytelling skills he uses to connect with clients.Tune in to learn:Welcome to Marketing Trends (00:00)About Sfermion and Tyron's role (02:21)Tyrone's perspective on how tech has evolved (05:48)What Tyrone thinks marketing leaders should know about NFTs (10:49)Lessons Tyrone learned working for game companies (14:07)What is Tyrone’s approach to storytelling in the NFT investment world? (18:50)In what companies does Sfermion invest? (21:53)Tyrone’s thoughts on big brands entering the NFT space (25:01)How can marketers make a human connection in an increasingly digital world? (27:10)Lightning Round, brought to you by Salesforce (29:54)Mentions:"Halo: Combat Evolved" (video game published by Microsoft Game Studios)"Tom Clancy’s Splinter Cell" (video game published by Ubisoft)"Call of Duty" (video game published by Activision)"Brothers In Arms: Road to Hill 30" (video game published by Ubisoft)Zima Red (podcast by Andrew Steinwold)"Axie Infinity" (video game published by Sky Mavis)Bored Ape Yacht Club (NFT collection)CryptoPunks (NFT collection)“2022 Global Marketing Trends” (report by Deloitte Insights, section titled “Elevating the hybrid experience”)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

What is the best path forward for a CMO suffering from burnout? On this episode, accomplished marketing leader Kelly Hopping reveals why she chose to take a six-month sabbatical before accepting her current role as Chief Marketing Officer at the backup-as-a-service company HYCU. Tune in to hear what she accomplished during her time away from work and why she believes other CMOs could benefit from taking a well-timed break.Tune in to learn:About Kelly’s marketing journey (4:00)About CMO burnout and Kelly’s thoughts on the benefits of taking a sabbatical (26:30)About Kelly’s time at Harvard (42:25)Mentions:“Competition, Cooperation, and Creative Contention with CTO of AMD, Mark Papermaster” (Business X Factors podcast episode)Dr. Lisa Su (Chair and CEO, AMD)Carla Piñeyro Sublett (Former CMO, Rackspace)“#224 Managing Burnout: An Open Discussion on Balancing Your Career and Mental Health” (DemandGen Radio podcast episode)"Legally Blonde" (movie)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

How should a marketing leader choose which brand to devote their time and talent toward? Alice Milligan has worked for some well-known operations like AT&T, American Express, and Citi before her current role as Chief Marketing Officer at the financial services company Morgan Stanley. On this episode, Alice discusses the values that have guided her extraordinary marketing journey and the fascinating approach she took during her first 90 days as Morgan Stanley’s CMO.Tune in to learn:What drew Alice to work at Morgan Stanley (3:20) Alice’s philosophy on choosing where to work (16:10) How Alice thinks the marketing landscape has shifted over the years (19:20) About a critical moment in Alice’s career (30:20)Mentions:E*TRADE (financial services company acquired by Morgan Stanley)“Marissa Mayer: Stories from Silicon Valley, Stanford, Google, Yahoo, and Lumi Labs” (The Mission Daily podcast episode)“The Unifying ‘Power of Sports’ With Emeka Ofodile, Vice President of Sports Marketing, ESPN” (Marketing Trends podcast episode)THE PLAYERS ChampionshipCheyenne Woods (professional golfer)Justin Rose (professional golfer)Leylah Annie Fernandez (professional tennis player)Climate Forward London (The New York Times event presented by Morgan Stanley)“Econ 101: Navigating the Economy” (The Washington Post series sponsored by Morgan Stanley)Miele (appliance company)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

What is the secret to growing a brand? Suresh Raj, the Global Chief Growth Officer at Vice Media Group’s creative agency Virtue Worldwide, suggests that keeping a thumb on the pulse of the culture is essential for a company’s growth. Tune in to hear how his incredible “boy band” background has prepared him for his current role and for some advice on how to pitch ideas to clients.Tune in to learn:About Suresh’s experience in the music industry (2:10) About Virtue Worldwide and what Suresh’s role is there (11:50) Suresh’s approach to storytelling (21:55) Suresh’s thoughts about the importance of diversity (38:45)Mentions:“The ‘Death’ of the CMO? With Michael Diamond, Academic Director, NYU School of Professional Studies” (Marketing Trends podcast episode)“Three ideas. Three contradictions. Or not.” (TED Talk by Hannah Gadsby)Defy Logic (platform by Logitech)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

How vital are authentic customer connections to growing a business? David Stewart, Executive Vice President and Chief Marketing Officer at Sweetwater, suggests that the focus on customer experience is the “magic” behind the company’s massive success. Tune in to learn how David’s lifelong passion for music has fueled a 30-year career at one of the world’s leading musical instrument and audio equipment retailers.Tune in to learn:How David’s love of music led him to Sweetwater (2:30) About Sweetwater and how it started (11:45) About David’s evolution into a marketing leader (23:40)Mentions:“Boston” (Album by Boston)“Growing Better, Not Bigger with Steve Robinson, Former Executive Vice President and Chief Marketing Officer of Chick-fil-A, Inc.” (Marketing Trends podcast episode)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

With a number of major brands taking a more comprehensive marketing approach, are the days of the CMO numbered? Michael Diamond, the Academic Director and Clinical Assistant Professor at NYU School of Professional Studies offers his take on whether the role of the Chief Marketing Officer is disappearing or simply evolving.Tune in to learn:Michael’s take on the current state of PR and marketing (2:45)About ways that CMOs can source innovation (10:30) If the CMO position is becoming obsolete (24:50) About Michael’s marketing journey and his love of language (37:15)Mentions:Keith Weed, Former CMO, UnileverJawad Bisbis, Global VP Marketing & Partnerships, Ball CorporationMohanbir Sawhney, Associate Dean, Digital Innovation, Northwestern UniversityTodd Kaplan, Chief Marketing Officer, Pepsi“Grow: How Ideals Power Growth and Profit at the World's Greatest Companies” by Jim Stengle“Ogilvy on Advertising” by David Ogilvy“Good Strategy Bad Strategy: The Difference and Why It Matters” by Richard Rumelt“Thinking, Fast and Slow” by Daniel Kahneman“The Human Stain: A Novel” by Philip RothMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

With so many ways that people can consume sports content, what role does marketing play in bringing fans together? Emeka Ofodile is Vice President of Sports Marketing at ESPN, a network that over the years has become closely associated with sports fandom. On this episode, Emeka shares how innovative strategies from his marketing “playbook” have helped ESPN adapt to the modern-day sports fan and unite the fan experience.Tune in to learn:About Emeka’s background and marketing journey (5:00) About the evolution of the sports consumer (10:45) About the diverse culture at ESPN (25:00) Emeka’s take on how to grow at a company (41:30) company (51:49)Mentions:“The Last Dance” (documentary series)“Black Panther: The Album” (album by Kendrick Lamar)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.