Marketing Trends

What does it take to work your way up from an entry-level position at a major organization to eventually becoming a leader in its marketing department? That’s Brooke Mlsna’s experience at Fastenal Company. Brooke joins us to talk about her inspirational rise through the ranks at the industrial supplies and solutions behemoth. Tune in to learn:About Fastenal Company (3:15) About Brooke’s 14-year journey at Fastenal (8:50) Brooke’s secret to maintaining her role as VP of Marketing (17:30)About a crucial moment in Brooke’s marketing career (38:50) Mentions:Eric Tosi, Chief Marketing Officer at Foley Entertainment Group/Vegas Golden Knights“LinkedIn Launching Free Tool For B2B Professionals” (Search Engine Journal article by Matt G. Southern)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

What do Coldplay, Jason Momoa, and the 2022 Stanley Cup champions, the Colorado Avalanche, have in common? They all partner with Ball Corporation to build a better future. Our guest today is Jawad Bisbis, the Vice President of Marketing at Ball Corporation. Tune in to hear Jawad’s thoughts on marketing for positive environmental change.Tune in to learn:How Jawad sees the role of the marketer (9:30)  How to build good marketing team culture (23:00)Personalizing the product and connecting customers to the brand (30:00)Jawad’s advice for marketers (52:10)Mentions:“Party Like Jason Momoa With the Ball Aluminum Cup™!” Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Is it best to grow your career by staying in one industry? George Hammer, the Global Head of Marketing of Tripadvisor, suggests that traveling to different industries and jobs is the way to learn more. Tune in to hear from George about how marketers ought to have an interdisciplinary approach and how marketing leaders should make out-of-the-box hires.Tune in to learn:How George’s entrepreneurial roots shaped his career choices (10:30)Lessons George learned from working at previous companies (13:15) What combinations of skills are needed by today’s marketers? (21:30)George’s leadership style and the importance of team diversity (28:07)Mentions:Brooke Mlsna, Vice President of Marketing at Fastenal CompanyDeloitte Insights ”2022 Global Marketing Trends” report and the article “Authentically inclusive marketing”Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Historically, have some companies underestimated the importance of product marketing for their bottom line? Lubor Ptacek, Vice President of Product Marketing at the fleet management and software development company Motive, shares why he believes modern metrics are finally shining a light on the true “value” of the product marketing department. Tune in to learn from Lubor about the versatile communication skills that every product marketing leader should have.Tune in to learn:About Motive and Lubor’s role at the company (4:10) About Motive’s major rebrand (7:15) What marketing trends Lubor is following (28:45) What metrics Motive takes into account (40:00)Mentions:“Subscription Fatigue and the Need for Meta-Subscriptions” (Lubor on Tech blog post by Lubor Ptacek)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Are some marketers losing sight of their department’s primary function? Mariana Prado Cogan, the CMO at the revenue operations and intelligence platform People.ai, suggests that leaders in the field bring the focus “back to the people.” Mariana joins us to explain what CMOs need to prioritize to maximize their tenure and connect with customers. She also recounts her formative years in Mexico City and Japan, and how both cultures have influenced her personal and professional outlook.Tune in to learn:About Mariana’s unique upbringing in Mexico City (7:32)  The biggest challenge of being a CMO (21:20)About the importance of inclusivity and what Mariana calls “sponsorship” (26:55) Why some companies struggle to integrate new technologies (34:02)Mentions:“Becoming A Quota-Carrying Leader May Extend Your Tenure As CMO” (Forbes article by Mariana Prado Cogan)Teresa Barreira, CMO, Publicis Sapient“How to (Re)Brand: Pivoting from Product to Consumer with CMO Ana Villegas”“Today’s Enterprises Have A Complexity Problem: Their Profits, Productivity And Security Depend On Solving It” (Forbes article by Ev Kontsevoy)“Why AI Customer Journeys Need More Friction” (Harvard Business Review article by Renée Richardson Gosline)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

What is the true value of a tight-knit work environment? Paul Stoddart, the CMO of Customer Success and Growth at Salesforce, joins us to discuss his first six months at the CRM software provider. Paul shares why the company’s “family” culture and hyperfocus on customer experience contribute to its overall success.Tune in to learn:About Paul’s first six months at Salesforce (5:35) About the culture of “ohana” at Salesforce (8:50) Salesforce’s approach to messaging (25:20) Paul’s perspective on Web3 (32:50)Mentions:“Paul Stoddart, CMO of Epicor, Emphasizes Developing Meaningful Relationships with Peers and Consumers alike as the Key to Maximizing Effectiveness in Marketing”Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

How does one go from being a young marketing coordinator at a company to spearheading its international marketing campaigns as CMO? Susan Vitale, the Chief Marketing Officer at the talent acquisitions company iCIMS, joins us to discuss her unique 17-year marketing journey there. She shares how her early days at iCIMS helped prepare her for the CMO role and offers valuable advice on overcoming self-doubt when stepping into a new position.Tune in to learn:About Susan’s journey from marketing coordinator to CMO at iCIMS (5:00) About what it’s like to have a global marketing directive at iCIMS (18:30) About the importance of experimentation in marketing (23:10)Mentions:“Freakonomics”  by Steven D. Levitt and Stephen J. Dubner“Women's History Month | An Interview with iCIMS CMO, Susan Vitale”Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

In the relationship between people and technology, which side is really transforming the other? It is a question that Jordan Rost, Head of Ad Marketing at the streaming provider Roku, Inc., has been exploring throughout his career. Tune in to hear Jordan’s thoughts on how marketers are adapting to new technologies in the TV space and why some traditional TV advertising practices have remained relevant during the streaming revolution.Tune in to learn:Jordan’s thoughts on the modern day marketing leader (06:10) How TV marketing has adapted to the streaming world (10:40)Jordan’s take on the state of marketing and advertising (25:20) What is the future of TV (41:45)Mentions:“WPP partners with Epic Games to boost metaverse offering” (Marketing Dive article, 05/05/22)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

When a CMO joins a well-established company, how can they effectively gain the confidence of the other executives? Siddharth Taparia, the Global Chief Marketing Officer at the real estate services company JLL, boils the answer down to just a few crucial components. Tune in to hear his take on why building trust as a marketing leader requires a careful balance of both humility and assertiveness.Tune in to learn:How did Siddharth cultivate a culture of collaboration with his team? (10:40)How Siddharth builds trust with the other executives (18:40) Siddharth’s thoughts on the resurgence of office and retail (30:40)Mentions: “CMOs ‘sanguine’ in face of inflation, global turmoil as budgets recover”Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Memorializing a lost loved one is a longstanding human custom. But how is that tradition changing in today’s digital world? Lachlan Davidson is the Head of Digital and Marketing for Memories Group Limited, a leader in the burgeoning digital legacy industry. Lachlan joins us to discuss how technological innovation is opening the door to new possibilities in the memorialization space and shares the joys and challenges of growing a category as a marketer.Tune in to learn:Memories Group Limited’s services (4:20) Creating and growing a new marketing category (21:50) The technology that exists that will enhance how Memories Group serves customers (36:20)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.