Marketing Trends

What is the secret to growing a brand? Suresh Raj, the Global Chief Growth Officer at Vice Media Group’s creative agency Virtue Worldwide, suggests that keeping a thumb on the pulse of the culture is essential for a company’s growth. Tune in to hear how his incredible “boy band” background has prepared him for his current role and for some advice on how to pitch ideas to clients.Tune in to learn:About Suresh’s experience in the music industry (2:10) About Virtue Worldwide and what Suresh’s role is there (11:50) Suresh’s approach to storytelling (21:55) Suresh’s thoughts about the importance of diversity (38:45)Mentions:“The ‘Death’ of the CMO? With Michael Diamond, Academic Director, NYU School of Professional Studies” (Marketing Trends podcast episode)“Three ideas. Three contradictions. Or not.” (TED Talk by Hannah Gadsby)Defy Logic (platform by Logitech)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

How vital are authentic customer connections to growing a business? David Stewart, Executive Vice President and Chief Marketing Officer at Sweetwater, suggests that the focus on customer experience is the “magic” behind the company’s massive success. Tune in to learn how David’s lifelong passion for music has fueled a 30-year career at one of the world’s leading musical instrument and audio equipment retailers.Tune in to learn:How David’s love of music led him to Sweetwater (2:30) About Sweetwater and how it started (11:45) About David’s evolution into a marketing leader (23:40)Mentions:“Boston” (Album by Boston)“Growing Better, Not Bigger with Steve Robinson, Former Executive Vice President and Chief Marketing Officer of Chick-fil-A, Inc.” (Marketing Trends podcast episode)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

With a number of major brands taking a more comprehensive marketing approach, are the days of the CMO numbered? Michael Diamond, the Academic Director and Clinical Assistant Professor at NYU School of Professional Studies offers his take on whether the role of the Chief Marketing Officer is disappearing or simply evolving.Tune in to learn:Michael’s take on the current state of PR and marketing (2:45)About ways that CMOs can source innovation (10:30) If the CMO position is becoming obsolete (24:50) About Michael’s marketing journey and his love of language (37:15)Mentions:Keith Weed, Former CMO, UnileverJawad Bisbis, Global VP Marketing & Partnerships, Ball CorporationMohanbir Sawhney, Associate Dean, Digital Innovation, Northwestern UniversityTodd Kaplan, Chief Marketing Officer, Pepsi“Grow: How Ideals Power Growth and Profit at the World's Greatest Companies” by Jim Stengle“Ogilvy on Advertising” by David Ogilvy“Good Strategy Bad Strategy: The Difference and Why It Matters” by Richard Rumelt“Thinking, Fast and Slow” by Daniel Kahneman“The Human Stain: A Novel” by Philip RothMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

With so many ways that people can consume sports content, what role does marketing play in bringing fans together? Emeka Ofodile is Vice President of Sports Marketing at ESPN, a network that over the years has become closely associated with sports fandom. On this episode, Emeka shares how innovative strategies from his marketing “playbook” have helped ESPN adapt to the modern-day sports fan and unite the fan experience.Tune in to learn:About Emeka’s background and marketing journey (5:00) About the evolution of the sports consumer (10:45) About the diverse culture at ESPN (25:00) Emeka’s take on how to grow at a company (41:30) company (51:49)Mentions:“The Last Dance” (documentary series)“Black Panther: The Album” (album by Kendrick Lamar)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

What does it take to work your way up from an entry-level position at a major organization to eventually becoming a leader in its marketing department? That’s Brooke Mlsna’s experience at Fastenal Company. Brooke joins us to talk about her inspirational rise through the ranks at the industrial supplies and solutions behemoth. Tune in to learn:About Fastenal Company (3:15) About Brooke’s 14-year journey at Fastenal (8:50) Brooke’s secret to maintaining her role as VP of Marketing (17:30)About a crucial moment in Brooke’s marketing career (38:50) Mentions:Eric Tosi, Chief Marketing Officer at Foley Entertainment Group/Vegas Golden Knights“LinkedIn Launching Free Tool For B2B Professionals” (Search Engine Journal article by Matt G. Southern)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

What do Coldplay, Jason Momoa, and the 2022 Stanley Cup champions, the Colorado Avalanche, have in common? They all partner with Ball Corporation to build a better future. Our guest today is Jawad Bisbis, the Vice President of Marketing at Ball Corporation. Tune in to hear Jawad’s thoughts on marketing for positive environmental change.Tune in to learn:How Jawad sees the role of the marketer (9:30)  How to build good marketing team culture (23:00)Personalizing the product and connecting customers to the brand (30:00)Jawad’s advice for marketers (52:10)Mentions:“Party Like Jason Momoa With the Ball Aluminum Cup™!” Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Is it best to grow your career by staying in one industry? George Hammer, the Global Head of Marketing of Tripadvisor, suggests that traveling to different industries and jobs is the way to learn more. Tune in to hear from George about how marketers ought to have an interdisciplinary approach and how marketing leaders should make out-of-the-box hires.Tune in to learn:How George’s entrepreneurial roots shaped his career choices (10:30)Lessons George learned from working at previous companies (13:15) What combinations of skills are needed by today’s marketers? (21:30)George’s leadership style and the importance of team diversity (28:07)Mentions:Brooke Mlsna, Vice President of Marketing at Fastenal CompanyDeloitte Insights ”2022 Global Marketing Trends” report and the article “Authentically inclusive marketing”Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Historically, have some companies underestimated the importance of product marketing for their bottom line? Lubor Ptacek, Vice President of Product Marketing at the fleet management and software development company Motive, shares why he believes modern metrics are finally shining a light on the true “value” of the product marketing department. Tune in to learn from Lubor about the versatile communication skills that every product marketing leader should have.Tune in to learn:About Motive and Lubor’s role at the company (4:10) About Motive’s major rebrand (7:15) What marketing trends Lubor is following (28:45) What metrics Motive takes into account (40:00)Mentions:“Subscription Fatigue and the Need for Meta-Subscriptions” (Lubor on Tech blog post by Lubor Ptacek)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Are some marketers losing sight of their department’s primary function? Mariana Prado Cogan, the CMO at the revenue operations and intelligence platform People.ai, suggests that leaders in the field bring the focus “back to the people.” Mariana joins us to explain what CMOs need to prioritize to maximize their tenure and connect with customers. She also recounts her formative years in Mexico City and Japan, and how both cultures have influenced her personal and professional outlook.Tune in to learn:About Mariana’s unique upbringing in Mexico City (7:32)  The biggest challenge of being a CMO (21:20)About the importance of inclusivity and what Mariana calls “sponsorship” (26:55) Why some companies struggle to integrate new technologies (34:02)Mentions:“Becoming A Quota-Carrying Leader May Extend Your Tenure As CMO” (Forbes article by Mariana Prado Cogan)Teresa Barreira, CMO, Publicis Sapient“How to (Re)Brand: Pivoting from Product to Consumer with CMO Ana Villegas”“Today’s Enterprises Have A Complexity Problem: Their Profits, Productivity And Security Depend On Solving It” (Forbes article by Ev Kontsevoy)“Why AI Customer Journeys Need More Friction” (Harvard Business Review article by Renée Richardson Gosline)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

What is the true value of a tight-knit work environment? Paul Stoddart, the CMO of Customer Success and Growth at Salesforce, joins us to discuss his first six months at the CRM software provider. Paul shares why the company’s “family” culture and hyperfocus on customer experience contribute to its overall success.Tune in to learn:About Paul’s first six months at Salesforce (5:35) About the culture of “ohana” at Salesforce (8:50) Salesforce’s approach to messaging (25:20) Paul’s perspective on Web3 (32:50)Mentions:“Paul Stoddart, CMO of Epicor, Emphasizes Developing Meaningful Relationships with Peers and Consumers alike as the Key to Maximizing Effectiveness in Marketing”Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.