Marketing Trends

The Vegas Golden Knights made history when they reached the 2018 Stanley Cup Finals in their first NHL season. But the franchise’s early success can be attributed to more than just the action on the rink. Eric Tosi, the Chief Marketing Officer for the Vegas Golden Knights and Foley Entertainment Group, has been with the team from the outset and joins us to offer insider tips on how he helped build a standout sports brand in a city teeming with entertainment options.Tune in to learn:How Eric entered the sports marketing field (6:00) How to raise brand awareness in a city full of brands (17:50) The future of sports marketing (32:50) About Foley Entertainment Group’s offerings (48:00)Mentions:Henderson Silver KnightsVegas Knight HawksCity National ArenaLifeguard ArenaDollar Loan CenterBlack Walnut Inn & VineyardHotel Les MarsHotel CalifornianWhitefish Mountain ResortRock Creek Cattle Company“Campaign Trail: Beats by Dre showcases crossover between basketball, hip-hop and ads” (Marketing Dive article, written by Chris Kelly)"Dark Mode” by Lil Baby, Starring Ja Morant I Beats by DreLe Castle Vania - John Wick Mode“LeBron James Is Officially A Billionaire” (Forbes article, written by Chase Peterson-Withorn)“Hard Knocks”“Behind the B”“The Last Dance”“Man in the Arena: Tom Brady”“Formula 1: Drive to Survive”RobloxMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

What does a genuine customer-first marketing approach look like in practice? Narine Galstian, the Chief Marketing Officer at SADA, a Google Cloud Partner, asserts that when the company gains a client, “that’s just the beginning of their transformation.” Tune in to discover how marketing leaders can build long-term customer relationships that help their clients grow.Tune in to learn:About SADA and about Narine’s role as CMO there (03:30)About SADA’s “customers-for-life” philosophy (17:40)What inspires Narine’s leadership style (32:30)How Narine’s immigrant experience has shaped her team-building work at SADA (38:30)Mentions:“Diversity In The Channel: No Longer Just A Compliance Play” (CRN article)“3 Ways To Understand Growth Marketing” (Forbes article)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

As society becomes more virtualized, how can people make real, substantive connections in the business world? Brianna Haag, the Director of Demand Generation for the events platform Hopin, shares how technology is opening the door to new possibilities in the events landscape. Tune in to hear why she’s claiming that “events will never be the same” again.Tune in to learn:Why it is an exciting time for the events industry (4:20) About Hopin’s platform and Brianna’s role at the company (12:25) About the challenges of hybrid events (14:48) Where there is room for growth in the events industry (21:05)Mentions:“Remote interpreting can take hybrid events to global heights”“Peloton races to revitalize brand with help from star instructors”Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Can a long-established medical premise actually be a new trend? Avi Kulkarni, Senior Vice President of Health Sciences at the IT services and consulting company Cognizant, says the patient needs to be “the center of the universe,” and also describes how innovation and risk-taking are “cold, hard business logic.” Tune in for Avi’s straightforward healthcare and business assessment.Tune in to learn:What makes Cognizant such a healthcare innovator (11:30) The role marketing plays in healthcare advancement and expansion (13:25)The challenge of risk tolerance (23:10)What healthcare will look like in five years (39:33)Mentions:“Why Tech Marketing Leaders Are Racing To Sponsor Formula 1” “Preventive Healthcare Compliance Monitoring Is A Risk Change Agent”Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

What tone should an incoming CMO hope to set in their first few months on the job? Jeff Winter, the Chief Marketing Officer at Duck Creek Technologies, says that building a “team culture” was a top priority when he joined the insurance software provider last year. Tune in to hear Jeff’s takes on how a marketing leader can help build a great team.Tune in to learn:How Jeff built a “team culture” at Duck Creek (8:00)Jeff's approach to aligning marketing with sales (26:41)Why Jeff is not a fan of spreadsheets (22:25)About Jeff’s experience as a professional basketball player in Israel (25:30)Mentions:Salesforce“MarTech Interview With Jeff Winter, CMO at Duck Creek Technologies”“Insurance Technology: Aon and Paypal, Applied Systems, and iink Address Digital Payments”Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up forThe Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

What do childhood, motorcycling, and marketing have in common? Saar Shwartz, the CMO at the IT solutions and consulting company BMC Software, says they all embody the idea of limitless possibility. Tune in to hear the longtime marketing leader share how growing up in Israel, becoming an officer in the army, and developing a passion for motorcycles have all helped him on his path to becoming the CMO of a multinational, multibillion-dollar company.Tune in to learn:The importance of curiosity in marketing (13:40)Why does Saar prioritize “impact” over “authority?” (18:20)The future of marketing and humanizing the BMC brand (43:50)Saar’s advice for startup founders (50:20) Mentions:“May was the worst month for startup layoffs since the start of the pandemic” (Quartz article, written by Nicolás Rivero)“What Hugging Face and Microsoft’s collaboration means for applied AI” (The Next Web article, written by Ben Dickson)"The Social Dilemma"Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Are marketing leaders operating under outdated assumptions? Teresa Barreira, CMO of the digital consulting company Publicis Sapient, says it’s time for marketing executives to rethink some of their traditionally held beliefs. Tune in to hear Teresa’s transformative leadership philosophies and why she thinks now is the best time to be in marketing.Tune in to learn:Teresa’s transition to being a marketing leader at IBM (6:30) How culture fuels innovation (12:40) Why Teresa thinks now is the best time to be in marketing (34:30)Mentions:Teresa Barreira’s WebsiteMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Should commercial real estate investment be more attainable? Dustin Cohn, the Chief Marketing Officer of Cadre, makes a case for “the democratization of commercial real estate.” Tune in to hear Dustin getting the word out about the potential opportunity. Tune in to learn:What is it like to join a blossoming company after being part of a larger one? (12:25)The importance of earning early wins while building a foundation (15:00)About the “democratization of commercial real estate” (19:00)How to raise awareness and build brands (27:30)Mentions:"The Art of Possibility"Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMomentsMission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

In this age of fast-moving, immersive and interactive media, how can marketing professionals maximize their impact on consumers? Jennifer Griffin Smith, the CMO at Brightcove, suggests the answer lies in the power of video. Tune in to hear what strategies Jennifer is championing at the video platform and solutions company and how marketers across the industry can step up their game!Tune in to learn:The importance of storytelling in marketing (4:40) How to start thinking and acting like a media company (6:15)What mistakes are companies making regarding video? (13:50)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Despite so much diverse talent, a lack of Black representation in the C-suite has persisted in the marketing industry. This disparity is what led marketing leader Jerri DeVard to found BECA, the Black Executive CMO Alliance. Listen and learn how the organization is uniting, elevating, and opening doors for Black business leaders while inspiring a change in the marketing world that is long overdue.Tune in to learn:Background on BECA (3:00) Jerri explains the “BECA Playbook” (11:50) BECA’s emphasis on excellence (25:30)The importance of authentic representation in marketing (27:40)Mentions:“Rebranding a Century-old Business with Kevin Warren of UPS” (“Business X factors” podcast)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.