Starting Small and Thinking Big With Susan Vitale, Chief Marketing Officer, iCIMS

How does one go from being a young marketing coordinator at a company to spearheading its international marketing campaigns as CMO? Susan Vitale, the Chief Marketing Officer at the talent acquisitions company iCIMS, joins us to discuss her unique 17-year marketing journey there. She shares how her early days at iCIMS helped prepare her for the CMO role and offers valuable advice on overcoming self-doubt when stepping into a new position.

Tune in to learn:

• About Susan’s journey from marketing coordinator to CMO at iCIMS (5:00) 
• About what it’s like to have a global marketing directive at iCIMS (18:30) 
• About the importance of experimentation in marketing (23:10)

Mentions:

• “Freakonomics”  by Steven D. Levitt and Stephen J. Dubner
• “Women's History Month | An Interview with iCIMS CMO, Susan Vitale”

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.