Amidst headlines about the demise of malls, how can a brand that is steeped in the mall experience continue to thrive? Jenn Kretchmar, Chief Digital and Merchandising Officer of Build-A-Bear Workshop, discusses digital transformation at Build-A-Bear and its record-breaking results. She also dives into her holiday marketing predictions and her team’s strategy this year.

Tune in to learn:

The focus on digital transformation (2:46)
Build-A-Bear’s bifurcated business model (11:16)
Why to have an agnostic view regarding points of customer engagement (18:16)
Insights into holiday marketing (37:28)

Mentions:

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Bringing Build-A-Bear Alive in New Ways With Jenn Kretchmar, Chief Digital and Merchandising Officer of Build-A-Bear Workshop