How can marketers navigate “the blessing and the curse” of an overwhelming number of opportunities? Lauren Weinberg, Global Head of Marketing and Communications at Square, discusses her focus on strategic prioritization and burnout prevention. She shares her evolution as a leader over the past five years and provides insights into how the leadership team collaborates.

Tune in to learn:

Balancing opportunity with burnout prevention (5:05)
How to evolve as a leader (11:30)
Balancing function and emotion in campaigns (24:40)

Mentions:

SoFi Stadium

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Finding Balance in Marketing With Lauren Weinberg, Global Head of Marketing and Communications, Square