As new technologies change the healthcare landscape, how are marketing leaders in the field keeping up? Andrew Greenwood is the Senior Director of Corporate Marketing & Communications at the healthcare management consulting and technology firm ZS. On today’s episode, Andrew discusses the unique challenges that the healthcare industry presents and why it is poised for a digital transformation.

Tune in to learn:

How ZS is helping healthcare companies take the lead in today’s digital world (8:35)
Challenges of overseeing both marketing and communications (17:40)
Data and metrics to prioritize (30:02)

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments.

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Healthcare in the Digital Age with Andrew Greenwood, Chief Marketing & Communications Officer, ZS