Finding Moments of Chill with Molson-Coors with Marcelo Pascoa

How do brands curate success with customers? Marcelo Pascoa, VP of Marketing at Molson-Coors, claims that being environmentally and emotionally conscious builds a brand that inspires loyalty with consumers. Listen to the episode to hear more about how Marcelo and Molson-Coors make social and environmental efforts to build on their 150 year legacy that connects with customers and creates brand success.  

Tune in to learn:

• What Molson-Coors has to offer (2:07)
• How Marcelo saw different challenges while working around the globe (8:45)
• Dealing with cultural nuance in marketing (13:40)
• About Molson-Coors’ campaign with Tide (23:31)
• Responding to economic headwinds (35:30)

Mentions:

19:39 The Whopper Detour

23:31 Coors Light and Tide Campaign 

28:49 - Cannes Lions International Festival of Creativity

31:52 - The Art of Branded Entertainment, collection of essays - Marcelo was featured as a co-author 

36:40 - Chill-Boards, Coors Light’s eco-and-social campaign 

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.