Marketing Trends

What sets a brand apart? Tim Hackbardt, CMO at Del Taco, shares that freshness, speed, and reliability keep Del Taco strides ahead of the competition. Tune in to learn how Del Taco is using AI, reliable customer experiences, and a promise of freshness to set themselves apart in the eyes of the consumer.Tune in to learn:How Del Taco has evolved since Tim returned  (9:39)What Del Taco is using AI for (19:52)Why freshness is so vital to the brand (30:42)About sticker QR code for immediate customer feedback (36:56)Mentions:Fresh Flex - New Del Taco store design“It’s official: Jack in the Box Inc. now owns Del Taco” Article by Lisa Jennings for Nation’s“Del Taco Introduces Mexican-Style Torta Sandwich Platform Supporting New Better Mex Brand Initiative” Article by Del Taco for Global Newswire“2 For $4.50 Beer Battered Fish Tacos And Epic Crispy Fish & Guac Burrito Made With Samuel Adams Boston Lager Now Available At Del Taco As Part Of 2022 Seafood Menu” Article by G. Ramsey for The Fast Food Post . Del Taco’s Partnership with Samuel AdamsDave Burwick, President and CEO of Boston Beer“Del Taco Pours 2 New Purple Pear Poppers” Article by Bob Miller for ChewboomSteve Robinson MT episodeDarin Harris, CEO of Jack-in-the-BoxDel 4 Better (structured philanthropic effort) - based on Maslow’s hierarchy of needsMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

There are few arenas as competitive and complex as professional sports marketing. In this episode, Melissa Proctor, CMO of the NBA’s Atlanta Hawks and State Farm Arena, shares how she continues to achieve by showing up for herself and her teams. With more than 15 years of proven brand strategy expertise, Melissa has found myriad ways to engage and delight the Hawks’ devoted fanbase, while reinforcing the organization’s deep connection to the city it calls home. Tune in to learn how she continues to build unforgettable experiences for fans, the city’s communities, and her employees.Tune in to learn:What skills and attitudes aspiring marketers need for success (9:49)About building a larger community for the Atlanta Hawks (21:05)How the Hawks are honoring MLK’s legacy (29:47)Why personalizing the customer experience is vital (36:51)Mentions:Steve Koonin, CEO of Atlanta Hawks“From Ball Girl to CMO” - Melissa Proctor’s bookDeloitte’s  “A winning strategy for the future of sports streaming” by Pete Giorgio, Jana Arbanas, David Jarvis, and Brooke AuxierTrae Young, Atlanta Hawks GuardProject Future Fan Study“Pro Sports Leagues Are Chasing Gen Z Where It Plays” by Joe Drape and Ken BelsonKim Rometo, CIO of Atlanta Hawks“Creativity Meets Strategy: The Atlanta Hawks’ CMO Reveals Her Executive Superpowers” by Alysse Soll - Melissa’s interview with WISTMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

As economic uncertainty continues to grow, what tools are available to job seekers hoping to find meaningful work? Jennifer Warren, VP of Global Brand Marketing at Indeed, joins us to explain why the hiring platform is injecting a much-needed dose of optimism into the job market conversation. Learn about Indeed’s commitment to building a diverse workforce, and hear Jennifer’s keen perspective on the relationship between brand and performance marketing.Tune in to learn:How Indeed has evolved since Jennifer joined the team (06:14)The relationship between marketing and performance marketing (11:40)How remote work has affected attitudes for job seekers (22:10)Indeed’s optimism regarding the job market (34:39)Mentions:“Women to Watch: Jennifer Warren, Radioshack” (Ad Age article by Natalie Zmuda; June 2, 2013)“Is your brand stuck on the performance plateau?” (Marketing Week article by Tom Roach; November 7, 2022)“Where Are You on Your Employer Brand Journey?” (WSJ Business article written by Ken Bracht; October 3,2022)Indeed | The Rising - 2021 Super Bowl CommercialThis podcast is brought to you by Salesforce and the CMO Club. The CMO Club is a global community for senior marketing executives to come together, share ideas, and solve their toughest challenges in a collaborative and trusted environment with other marketing leaders. Salesforce and the CMO Club provide the best in class programs, events, and a digital platform for marketing leaders to come together and be inspired like never before. Join our global community at thecmoclub.com. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

What’s the best way to ensure a brand has a long-lasting effect on consumers? Cheryl Mills Knight, SVP of Brand & Culture at Kendra Scott, shares that she values empowering customers as well as connecting with employees to produce a culture that brings joy to all aspects of commerce. Tune in to hear more about why ensuring employees and customers feel valued can have a ripple effect for a business. Tune in to learn:About the power of “Yes, and…” (15:40)How to treat each customer like family (22:44)Why philanthropy is vital to success (32:03)About doubling down on the customer experience (45:19)Mentions:Nordstrom Neiman Marcus Apparel Disney Oscar de la Renta Apparel Shark Tank Kendra Scott Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

What is the best part of being a marketer? Seth Freeman, VP of Marketing and Communications at BlueLinx shares that he is driven by being able to tell a story through marketing. By relying on a strong team and using the resources around him, Seth explains how he built his role from the ground up. Tune in to the episode to hear more on how to rebrand and ensure employee receive quality experiences. Tune in to learn:How Seth built his role at BlueLinx (16:45)What Seth brought to the ‘Whole New Blue” brand (21:13)About the future of the home buying market (28:53)Why employee experience is necessary for success (33:36)Mentions:Ad Age, Meta’s The List Dwight Gibson, BlueLinx CEOCoca-ColaIHGKevin HenryMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

In an uncertain and rapidly changing world, how can leaders stay relevant for the long term? What skills are needed to tackle the big issues we face around employee retention and DEI disparities? Marguerite Soeteman-Reijnen, Chairman Executive Board, Aon Holdings, shares her expert perspective and her leadership journey.Tune in to learn:Cultivating the ability to adapt (07:26)Marguerite’s thoughts on employee retention (12:45)Aon Holding’s efforts regarding diversity, inclusion, and mental health (15:11)How to stay relevant as a leader (21:00)Mentions:Aon’s 2022 Executive Risk SurveyJack Welch Daniel GolemanDouglas Conant (Former CEO, Campbell’s Soup)G-20 NetherlandsKelp BlueNancy McKinstry, CEO and Chair Executive Board at Wolters KluwerTuesdays with Morrie, book by Mitch AlbomKatharine HepburnThis podcast is brought to you by Salesforce and the CMO Club. The CMO Club is a global community for senior marketing executives to come together, share ideas, and solve their toughest challenges in a collaborative and trusted environment with other marketing leaders. Salesforce and the CMO Club provide the best in class programs, events, and a digital platform for marketing leaders to come together and be inspired like never before. Join our global community at thecmoclub.com. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

With the holiday shopping season in full swing, how are businesses handling the busiest commerce period of the year? On this special crossover episode, the hosts from Mission.org podcasts, Up Next in Commerce, Marketing Trends and IT Visionaries join forces for the first time ever to discuss all things retail. Tune in to hear Stephanie, Jeremy, and Albert share their thoughts and expertise about the latest shopping technology, holiday cyber threats, and whether shifting consumer attitudes will make Black Friday a thing of the past.Tune in to learn:Has in-store Black Friday shopping become a thing of the past? (03:55)Cybersecurity’s role in Black Friday and Cyber Monday (12:37)Is there consumer optimism in today’s uncertain market? (17:10)End capping its evolution into ad-buying (26:56)The Mission hosts share about their podcasts (38:47)Mentions:“Bringing Build-A-Bear Alive in New Ways With Jenn Kretchmar, Chief Digital and Merchandising Officer of Build-A-Bear Workshop” (Marketing Trends podcast; Episode 359)“How The Simple P&L Statement Can Be Key To Long-Term Success” (Up Next In Commerce podcast; Episode 33)“Not Dumbing It Down: DECIEM and the Art of Straightforward Marketing with Jordanne Dyck” (Up Next In Commerce podcast; Episode 197)“Flipping Ecommerce on its Head” (Up Next In Commerce podcast; Episode 90)Common Thread Collective“Where ‘Credit’ Is Due with Randy Kern, CTO, Marqeta” (IT Visionaries podcast; Episode 417)Stephan Pretorius - Chief Technology Officer - WPP“Smart TV and Smarter TV Marketing With Jordan Rost, Head of Ad Marketing, Roku, Inc.” (Marketing Trends podcast; Episode 341)American Giant: American Made Clothing & ActivewearDanny Fields - EVP Engineering and Chief Technology Officer -  Avalara“Why Liquid Death Didn’t Water Down Its Marketing Strategy” (Up Next In Commerce podcast; Episode 262)Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

What do Balenciaga, McLaren’s race team, and CNBC’s Mad Money have in common? They’ve all collaborated with ICE to expand their brands and build exposure for their companies. Tune in to learn from Stephanie Dobbs Brown, CMO at ICE, about how partnerships can benefit building brands to reach wider audiences through creating bold relationships and excellent employee experiences. Tune in to learn:About balancing brand and market (9:39)How to look for high-performance leaders (19:22)What to learn from failures and successes (29:39)How to climb the marketing ladder (39:04)Mentions:ICE’s first commercialAndrea Brimmer MT Episode - https://bit.ly/3BW75uxMclaren Race Team, Extreme ECNBC’s Mad Money ICE’s Partnership with Fashion House Balenciaga Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

With budgets constraining and customer expectations at an all-time high, how can industry leaders rise to overcome today’s unique marketing challenges? Shannon Duffy, EVP of Cloud and Industry Marketing at Salesforce, joins us to discuss the latest findings from the company’s 8th annual State of Marketing Report, and shares how marketers can leverage Salesforce’s cutting-edge technology to gather insights and drive customer satisfaction.Tune in to learn:Shannon’s biggest takeaway from Salesforce’s State of Marketing Report (02:49)The importance of real-time customer engagement (9:18)About Shannon’s Forbes piece on changing customer attitudes (18:38)How Salesforce Genie is revolutionizing marketing (20:32)Mentions:State of Marketing Report, 8th Edition - SalesforcePepper Evans, SVP of Marketing, Optum“Bringing Build-A-Bear Alive in New Ways With Jenn Kretchmar, Chief Digital and Merchandising Officer of Build-A-Bear Workshop” (Marketing Trends podcast; Ep. 359)Salesforce Genie - Turn Data Into Real-Time Customer MagicHumanaL'OréalEinstein Intelligence - SalesforceSalesforce+Salesforce TeamEarth“The Future Of Commerce: How Brands Can Stay Ahead Of The Curve” (Forbes article by Shannon Duffy; February 24, 2022)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

How do brands curate success with customers? Marcelo Pascoa, VP of Marketing at Molson-Coors, claims that being environmentally and emotionally conscious builds a brand that inspires loyalty with consumers. Listen to the episode to hear more about how Marcelo and Molson-Coors make social and environmental efforts to build on their 150 year legacy that connects with customers and creates brand success.  Tune in to learn:What Molson-Coors has to offer (2:07)How Marcelo saw different challenges while working around the globe (8:45)Dealing with cultural nuance in marketing (13:40)About Molson-Coors’ campaign with Tide (23:31)Responding to economic headwinds (35:30)Mentions:19:39 The Whopper Detour23:31 Coors Light and Tide Campaign 28:49 - Cannes Lions International Festival of Creativity31:52 - The Art of Branded Entertainment, collection of essays - Marcelo was featured as a co-author 36:40 - Chill-Boards, Coors Light’s eco-and-social campaign Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.