Marketing Trends

You may not think the home-building industry is sexy or exciting, but you’d be wrong. Taylor Morrison is actively transforming how home building is marketed and executed, and the younger generation is starting to take notice. Stephanie McCarty, the CMO of Taylor Morrison, explains how her team has helped shift the marketing and business practices that have led to massive scale. Tune in to learn:Why real estate and home construction is ripe for innovation (3:00)Becoming the first marketing leader at Taylor Morrison (7:20)Key growth strategies that led to scale (13:40)How to build buy-in with the executive leadership team (26:20)Home Edit partnership (35:00)How the home building sector can be disrupted (39:15)What’s next for Taylor Morrison (46:05)Mentions:The Home Edit Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

This podcast episode features Deena Bahri, CMO of StockX, who discusses the secrets to succeeding globally. Topics include expanding into international markets, fostering good customer relationships, understanding different demographics, and the qualities of a successful CMO. The episode also touches on the future of e-commerce and plans for StockX.

Learn how Kohl's stays innovative in the retail industry, from revamping the loyalty program to using AI and machine learning. Discover the importance of simplicity in marketing and the role of empathy in leadership. Plus, enjoy a lightning round of fun questions!

Morgan Norman has been on quite a journey in his career, and his experience has taught him how to adopt technology, lead teams, and bring more artistry into marketing. In this episode, Morgan, now the CMO of Dialpad, digs into these topics and more. Plus, he explains why he believes anyone can be a CMO.  Tune in to learn:Morgan’s marketing chops (2:45)How AI took hold (6:30)The next wave of AI (8:30)A unique approach to marketing (13:25)Tapping into artistry in marketing (16:30)How to make velocity work in your playbook (21:00)Using your differences as a superpower (25:30)Why anyone can be a CMO (29:10)Doing more with less (35:00)Navigating cultural nuances for diverse audiences (41:20)“NYSE has sponsored this production by Mission.org for illustrative, informational and/or educational purposes only, without regard to any particular investor’s objectives, financial situation or circumstances. NYSE neither represents nor warrants the accuracy or correctness of any of the statements in the production, which has been independently assembled by Mission.org and with whom sole editorial control rests. NYSE makes no recommendation as to possible benefits from any securities or trading strategies, and this production is not a recommendation, offer, or solicitation of an offer to buy or sell any security, or engage in any trading strategy. Prior to the execution of a purchase or sale of any security, you are advised to consult with your own advisors.” Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Internet shopping is old hat these days, but Whatnot is becoming a household name in the market by leaning into live selling and propping up the enthusiasts who turn into successful sellers. Andy Tu is the VP of Marketing for Whatnot, and in this episode, he explains how he’s taking the lessons he learned while working at Postmates and Uber Eats to the team at Whatnot and what marketing strategies they are using to scale up the platform. Tune in to learn:How Andy got into marketing (2:00)Leading a brand going through an acquisition (10:30)The evolution of live commerce (20:45)Understanding the enthusiast community (23:00)Recruiting the right people to your platform (30:35)Creating major partnerships that are cohesive with your brand (34:55)Expanding your customer base (40:15)Measuring success and metrics that matter (41:30)“NYSE has sponsored this production by Mission.org for illustrative, informational and/or educational purposes only, without regard to any particular investor’s objectives, financial situation or circumstances. NYSE neither represents nor warrants the accuracy or correctness of any of the statements in the production, which has been independently assembled by Mission.org and with whom sole editorial control rests. NYSE makes no recommendation as to possible benefits from any securities or trading strategies, and this production is not a recommendation, offer, or solicitation of an offer to buy or sell any security, or engage in any trading strategy. Prior to the execution of a purchase or sale of any security, you are advised to consult with your own advisors.” Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

By now, everyone has heard of ChatGPT and most have tested out the AI tool. But the company beyond the technology wants you to know that there is more to the story than just artificial intelligence. James Dyett, Head of Strategic Partnerships at OpenAI, joins Marketing Trends to take us behind the scenes of this rocket ship of a company and let us know how OpenAI is continuing to expand.Tune in to learn:What is OpenAI? (2:20)What makes OpenAI different? (5:18)How OpenAI’s branding message has changed or not (9:00)Exploring the use cases for ChatGPT (17:30)Rolling out an app (22:55)Staying differentiated (24:20)Measuring the success of OpenAI (28:30)Expanding to new countries and territories (30:50)Communities that form around AI technology (37:20)“NYSE has sponsored this production by Mission.org for illustrative, informational and/or educational purposes only, without regard to any particular investor’s objectives, financial situation or circumstances. NYSE neither represents nor warrants the accuracy or correctness of any of the statements in the production, which has been independently assembled by Mission.org and with whom sole editorial control rests. NYSE makes no recommendation as to possible benefits from any securities or trading strategies, and this production is not a recommendation, offer, or solicitation of an offer to buy or sell any security, or engage in any trading strategy. Prior to the execution of a purchase or sale of any security, you are advised to consult with your own advisors.” Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Going to the dentist is nothing more than a chore for most people, which makes being a marketer in the dental industry a bit difficult. Jonathan Kaufman is the Senior Vice President and CMO of Sage Dental, and on this episode of Marketing Trends, he breaks down how he approaches this challenge. Jon explains some of the things that work and some of the surprising successes he’s seen. Plus, he digs into the tools and technology like AI that has helped elevate the work he and his team does.  Tune in to learn:What is Sage Dental? (2:45)The evolution of dental marketing (8:00)Managing the stages of growth (14:30)The tools and technology that helps deliver for customers (21:30)Establishing relationships with your leadership team (24:20)Implementing AI in your approach (29:25)Mentions:Thinking Fast and SlowForbes Article Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Growing as a business leader means being able to adapt and innovate with the times. Stacey Epstein, the CMO of Freshworks, has been able to do that throughout her long career. On this episode, Stacey shares some of the lessons she’s learned, how she leads, what it takes to find product-market fit, and how new tools like generative AI are being put into practice. Tune in to learn:How to stay up-to-date and on top of your game (2:25)What it means to do value propositioning properly (5:45)The evolution of a leader (7:35)How to manage conflict within your team (10:05)How being an athlete relates to being a CMO (12:20)The evolving relationship with growth (16:35)How to determine product-market fit (20:00)What it takes to handle the stress of a high-powered position (22:20)Sustainably building trust with those around you (29:00)The role of ChatGPT as a supportive tool (34:30)How AI is being used at Freshworks (38:15)“NYSE has sponsored this production by Mission.org for illustrative, informational and/or educational purposes only, without regard to any particular investor’s objectives, financial situation or circumstances. NYSE neither represents nor warrants the accuracy or correctness of any of the statements in the production, which has been independently assembled by Mission.org and with whom sole editorial control rests. NYSE makes no recommendation as to possible benefits from any securities or trading strategies, and this production is not a recommendation, offer, or solicitation of an offer to buy or sell any security, or engage in any trading strategy. Prior to the execution of a purchase or sale of any security, you are advised to consult with your own advisors.” Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Whether you realize it or not, our airspace is becoming more cluttered. That could be good or bad, depending on how drones are being used. On this episode of Marketing Trends, Mary-Lou Smulders, the CMO of Dedrone, talks about what it’s like to build and brand a company that’s leading the way in aerospace security. Tune in to learn:What is Dedrone? (3:00)How technological advancement has enhanced the development of products (7:30)Exploring the ways Dedrone is helping to stay innovative and adaptive (14:00)The role Dedrone is playing in Ukraine (19:40)Effective marketing channels and tactics (25:55)The prevalence of drone incursions (29:50)The challenge the FAA faces today (32:15)How to stay up to date on what customers need (35:11)Mentions:CNBC Disruptor 50 List“NYSE has sponsored this production by Mission.org for illustrative, informational and/or educational purposes only, without regard to any particular investor’s objectives, financial situation or circumstances. NYSE neither represents nor warrants the accuracy or correctness of any of the statements in the production, which has been independently assembled by Mission.org and with whom sole editorial control rests. NYSE makes no recommendation as to possible benefits from any securities or trading strategies, and this production is not a recommendation, offer, or solicitation of an offer to buy or sell any security, or engage in any trading strategy. Prior to the execution of a purchase or sale of any security, you are advised to consult with your own advisors.” Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

 Being a modern-day CMO has its challenges. On this episode of Marketing Trends, Denise Persson, CMO of Snowflake, and Stephanie Dobbs Brown, CMO of ICE, discuss how they approach the job, what they do differently, and how they build and maintain a culture of innovation.   Tune in to learn:Bringing the Snowflake + ICE partnership to life (3:50)What it means to be a modern-day CMO (5:55)How to build trust with stakeholders (10:50)Blending human efficiencies with AI (17:00)Unique ways in which to operate (23:00)Maintaining a strong company culture (30:20)Positioning your company in the market (35:45)Mentions:Start-Up ChallengeStephanie’s first appearance on Marketing TrendsInsights Discovery“NYSE has sponsored this production by Mission.org for illustrative, informational and/or educational purposes only, without regard to any particular investor’s objectives, financial situation or circumstances. NYSE neither represents nor warrants the accuracy or correctness of any of the statements in the production, which has been independently assembled by Mission.org and with whom sole editorial control rests. NYSE makes no recommendation as to possible benefits from any securities or trading strategies, and this production is not a recommendation, offer, or solicitation of an offer to buy or sell any security, or engage in any trading strategy. Prior to the execution of a purchase or sale of any security, you are advised to consult with your own advisors.” Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.