Marketing Trends

Going to the dentist is nothing more than a chore for most people, which makes being a marketer in the dental industry a bit difficult. Jonathan Kaufman is the Senior Vice President and CMO of Sage Dental, and on this episode of Marketing Trends, he breaks down how he approaches this challenge. Jon explains some of the things that work and some of the surprising successes he’s seen. Plus, he digs into the tools and technology like AI that has helped elevate the work he and his team does.  Tune in to learn:What is Sage Dental? (2:45)The evolution of dental marketing (8:00)Managing the stages of growth (14:30)The tools and technology that helps deliver for customers (21:30)Establishing relationships with your leadership team (24:20)Implementing AI in your approach (29:25)Mentions:Thinking Fast and SlowForbes Article Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Growing as a business leader means being able to adapt and innovate with the times. Stacey Epstein, the CMO of Freshworks, has been able to do that throughout her long career. On this episode, Stacey shares some of the lessons she’s learned, how she leads, what it takes to find product-market fit, and how new tools like generative AI are being put into practice. Tune in to learn:How to stay up-to-date and on top of your game (2:25)What it means to do value propositioning properly (5:45)The evolution of a leader (7:35)How to manage conflict within your team (10:05)How being an athlete relates to being a CMO (12:20)The evolving relationship with growth (16:35)How to determine product-market fit (20:00)What it takes to handle the stress of a high-powered position (22:20)Sustainably building trust with those around you (29:00)The role of ChatGPT as a supportive tool (34:30)How AI is being used at Freshworks (38:15)“NYSE has sponsored this production by Mission.org for illustrative, informational and/or educational purposes only, without regard to any particular investor’s objectives, financial situation or circumstances. NYSE neither represents nor warrants the accuracy or correctness of any of the statements in the production, which has been independently assembled by Mission.org and with whom sole editorial control rests. NYSE makes no recommendation as to possible benefits from any securities or trading strategies, and this production is not a recommendation, offer, or solicitation of an offer to buy or sell any security, or engage in any trading strategy. Prior to the execution of a purchase or sale of any security, you are advised to consult with your own advisors.” Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Whether you realize it or not, our airspace is becoming more cluttered. That could be good or bad, depending on how drones are being used. On this episode of Marketing Trends, Mary-Lou Smulders, the CMO of Dedrone, talks about what it’s like to build and brand a company that’s leading the way in aerospace security. Tune in to learn:What is Dedrone? (3:00)How technological advancement has enhanced the development of products (7:30)Exploring the ways Dedrone is helping to stay innovative and adaptive (14:00)The role Dedrone is playing in Ukraine (19:40)Effective marketing channels and tactics (25:55)The prevalence of drone incursions (29:50)The challenge the FAA faces today (32:15)How to stay up to date on what customers need (35:11)Mentions:CNBC Disruptor 50 List“NYSE has sponsored this production by Mission.org for illustrative, informational and/or educational purposes only, without regard to any particular investor’s objectives, financial situation or circumstances. NYSE neither represents nor warrants the accuracy or correctness of any of the statements in the production, which has been independently assembled by Mission.org and with whom sole editorial control rests. NYSE makes no recommendation as to possible benefits from any securities or trading strategies, and this production is not a recommendation, offer, or solicitation of an offer to buy or sell any security, or engage in any trading strategy. Prior to the execution of a purchase or sale of any security, you are advised to consult with your own advisors.” Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

 Being a modern-day CMO has its challenges. On this episode of Marketing Trends, Denise Persson, CMO of Snowflake, and Stephanie Dobbs Brown, CMO of ICE, discuss how they approach the job, what they do differently, and how they build and maintain a culture of innovation.   Tune in to learn:Bringing the Snowflake + ICE partnership to life (3:50)What it means to be a modern-day CMO (5:55)How to build trust with stakeholders (10:50)Blending human efficiencies with AI (17:00)Unique ways in which to operate (23:00)Maintaining a strong company culture (30:20)Positioning your company in the market (35:45)Mentions:Start-Up ChallengeStephanie’s first appearance on Marketing TrendsInsights Discovery“NYSE has sponsored this production by Mission.org for illustrative, informational and/or educational purposes only, without regard to any particular investor’s objectives, financial situation or circumstances. NYSE neither represents nor warrants the accuracy or correctness of any of the statements in the production, which has been independently assembled by Mission.org and with whom sole editorial control rests. NYSE makes no recommendation as to possible benefits from any securities or trading strategies, and this production is not a recommendation, offer, or solicitation of an offer to buy or sell any security, or engage in any trading strategy. Prior to the execution of a purchase or sale of any security, you are advised to consult with your own advisors.” Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Vegas Golden Knights made history when they reached the 2018 Stanley Cup Finals in their first NHL season and now they are on the precipice of hoisting the cup! But the franchise’s early success can be attributed to more than just the action on the rink. Eric Tosi, the Chief Marketing Officer for the Vegas Golden Knights and Foley Entertainment Group, has been with the team from the outset and joins us to offer insider tips on how he helped build a standout sports brand in a city teeming with entertainment options.Tune in to learn:How Eric entered the sports marketing field (6:00) How to raise brand awareness in a city full of brands (17:50) The future of sports marketing (32:50) About Foley Entertainment Group’s offerings (48:00) Mentions:Henderson Silver KnightsVegas Knight HawksCity National ArenaLifeguard ArenaDollar Loan CenterBlack Walnut Inn & VineyardHotel Les MarsHotel CalifornianWhitefish Mountain ResortRock Creek Cattle Company“Campaign Trail: Beats by Dre showcases crossover between basketball, hip-hop and ads” (Marketing Dive article, written by Chris Kelly)"Dark Mode” by Lil Baby, Starring Ja Morant I Beats by DreLe Castle Vania - John Wick Mode“LeBron James Is Officially A Billionaire” (Forbes article, written by Chase Peterson-Withorn)“Hard Knocks”“Behind the B”“The Last Dance”“Man in the Arena: Tom Brady”“Formula 1: Drive to Survive”Roblox Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Carol Carpenter is used to leading the way at fast-growing companies. Today, she’s serving as the CMO of Unity, a leading software development company that specializes in developing tools and technologies for creating interactive, real-time 3D and 2D content. Ont his episode, she discusses how she’s approached this new world, and the ways she’s approaching marketing with influencers, AI, and more. Tune in to learn:What is Unity? (2:25)Assessing and enacting your approach when joining a fast-growing company (5:30)Managing growth at a rapidly-scaling company (11:00)The role of AI in marketing and workflows today (19:10)Going deep into the ethical use of AI (26:40)How to select influencer partners (30:40)A new approach to ABM (35:00)Building buzz around product launches (37:55)Lessons learned about growth and expansion (41:20)Mentions:ChatGPTUnite ConferenceJasper.ai “NYSE has sponsored this production by Mission.org for illustrative, informational and/or educational purposes only, without regard to any particular investor’s objectives, financial situation or circumstances. NYSE neither represents nor warrants the accuracy or correctness of any of the statements in the production, which has been independently assembled by Mission.org and with whom sole editorial control rests. NYSE makes no recommendation as to possible benefits from any securities or trading strategies, and this production is not a recommendation, offer, or solicitation of an offer to buy or sell any security, or engage in any trading strategy. Prior to the execution of a purchase or sale of any security, you are advised to consult with your own advisors.” Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Amanda Elam has taken an unconventional route to her role as CMO of Bloomreach, but she’s learned some important lessons along the way. On this episode of Marketing Trends, Amanda discusses her unique approach to hiring, how to identify metrics that matter, and why we need to embrace and work alongside AI. Tune in to learn:What is Bloomreach? (2:30)How AI is impacting marketing and business (5:20)Why companies not building with AI will be left in the dust (10:00)The metrics that matter the most (13:50)Can being too focused on metrics be detrimental? (17:55)The importance of having a strong marketing team (24:10)Aligning marketing and sales together (26:08)How to spot potential in unconventional ways (30:35)Being a mom and a CMO (33:10)Preparing for the next steps of growth (40:45)Mentions:Jasper.ai “NYSE has sponsored this production by Mission.org for illustrative, informational and/or educational purposes only, without regard to any particular investor’s objectives, financial situation or circumstances. NYSE neither represents nor warrants the accuracy or correctness of any of the statements in the production, which has been independently assembled by Mission.org and with whom sole editorial control rests. NYSE makes no recommendation as to possible benefits from any securities or trading strategies, and this production is not a recommendation, offer, or solicitation of an offer to buy or sell any security, or engage in any trading strategy. Prior to the execution of a purchase or sale of any security, you are advised to consult with your own advisors.”  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Helping a growing brand stay on its upward trajectory is a big job, but it’s one that Jessica Gilmartin was excited to take on as the CMO of Calendly. On this episode of Marketing Trends, Jessica explains how she approached her first 90 days, what she was doing to define goals, and how she has been developing a plan to bring the company to the next level.Tune in to learn:What to be excited about right now (2:30)A strategy for the first 90 days (6:50)How to get people to see and work toward a unified vision (14:00)Understanding both simplicity and complexity at scale (19:08)Defining a new category in technology (24:30)Lessons learned from Asana’s IPO process (30:30)The role of AI in marketing strategies today (37:00)“NYSE has sponsored this production by Mission.org for illustrative, informational and/or educational purposes only, without regard to any particular investor’s objectives, financial situation or circumstances. NYSE neither represents nor warrants the accuracy or correctness of any of the statements in the production, which has been independently assembled by Mission.org and with whom sole editorial control rests. NYSE makes no recommendation as to possible benefits from any securities or trading strategies, and this production is not a recommendation, offer, or solicitation of an offer to buy or sell any security, or engage in any trading strategy. Prior to the execution of a purchase or sale of any security, you are advised to consult with your own advisors.” Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Weather is more than just a topic for small talk. It’s a major factor in a number of industries, and impacts business every day. Tomorrow.io is making it possible to gather better, more advanced weather data that is allowing for a revolution in transportation and other industries. Dan Slagen, CMO of Tomorrow.io, explains how on this episode of Marketing Trends.  Tune in to learn:What is Tomorrow.io? (2:30)Learning to communicate with your CEO (3:40)Leading through high growth periods (10:00)How lead gen has evolved throughout the years (15:00)Creating a cohesive strategy (19:10)How Tomorrow.io competes in its category? (25:00)How Tomorrow.io can change the role of a meteorologist (30:35)Fun partnerships and customer stories (36:20)Looking forward and understanding trends (41:00)Why marketing matters at the C-level (46:00)Mentions:Understanding Start-Up CEOs “NYSE has sponsored this production by Mission.org for illustrative, informational and/or educational purposes only, without regard to any particular investor’s objectives, financial situation or circumstances. NYSE neither represents nor warrants the accuracy or correctness of any of the statements in the production, which has been independently assembled by Mission.org and with whom sole editorial control rests. NYSE makes no recommendation as to possible benefits from any securities or trading strategies, and this production is not a recommendation, offer, or solicitation of an offer to buy or sell any security, or engage in any trading strategy. Prior to the execution of a purchase or sale of any security, you are advised to consult with your own advisors.” Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The pet category is the second-most emotional in the eyes of consumers, behind only children. So as the CMO of PetSmart, Will Smith has a daily challenge to elevate his brand while connecting with the hearts and minds of customers. On this episode of Marketing Trends, Smith explains how he does this, including through strategies of expanding services both in-store and online and building more trust with consumersTune in to learn:Where did Will’s journey to marketing start? (4:35)The education you get at P&G (6:30)How working at PetSmart is different than other marketing roles (8:20)How PetSmart successfully handled the shifts and pivots of the last few years (12:30)The importance of leadership and mentoring (18:00)The challenges of branding in 2023 (25:05)Where ecommerce comes into play in the pet products world (32:30)How to elevate the retail store experience (38:00)Understanding customer obsession (40:00)Ensuring a good culture (44:30)Mentions:BECA Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.