Marketing Trends What Happens When You Make Home Building Exciting for All Generations
Oct 4, 2023
49:05
You may not think the home-building industry is sexy or exciting, but you’d be wrong. Taylor Morrison is actively transforming how home building is marketed and executed, and the younger generation is starting to take notice. Stephanie McCarty, the CMO of Taylor Morrison, explains how her team has helped shift the marketing and business practices that have led to massive scale.
Tune in to learn:
- Why real estate and home construction is ripe for innovation (3:00)
- Becoming the first marketing leader at Taylor Morrison (7:20)
- Key growth strategies that led to scale (13:40)
- How to build buy-in with the executive leadership team (26:20)
- Home Edit partnership (35:00)
- How the home building sector can be disrupted (39:15)
- What’s next for Taylor Morrison (46:05)
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