Marketing Trends

Why Marketers Should Be Constantly Learning and Building

Dec 20, 2023
In this podcast, Anthony Kennedy, CMO of ION, shares insights on building a high-performing marketing team, the impact of AI on marketing, and the importance of continuous learning. He also discusses tailoring marketing strategies for diverse industries and the power of generative AI. The podcast covers the importance of design in communication, creating an employee culture, prioritizing metrics, and building a community in marketing.
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1
Introduction
00:00 • 2min
2
A Marketing Executive's Journey and the Impact of ION in the Fintech Industry
02:12 • 2min
3
The Importance of Agencies in Supporting Businesses
03:45 • 19min
4
Prioritizing Metrics and Identifying Trustworthy Sources in Marketing
22:26 • 4min
5
Learning from CMOs and Executing Effective Campaigns
26:03 • 2min
6
Building a Community in Marketing
28:19 • 18min
7
Lightning Round Questions: Zoom Meeting Mishaps, Buzzwords, and Sleep Metrics
45:59 • 2min
8
Reflections on Success, Business Advice, and Self-Belief
47:56 • 3min