In the marketing world, you have to evolve or get left behind. On this episode, Anthony Kennedy, CMO of ION, discusses how to stay ahead and digs into the importance of building a high-performing marketing team, and he emphasizes the need for continuous learning and development. And on the note of constant evolution, Anthony also shares insights on tailoring marketing strategies for diverse industries and the impact of AI on marketing.
Tune in to learn:
- The importance of design in communicating a message (7:30)
- Creating an employee culture (11:45)
- Tailoring marketing strategies to meet the needs of various industries (14:45)
- Why simplicity leads to scale (16:00)
- Digging into the power of generative AI (18:10)
- Prioritizing metrics that matter (21:50)
- How to think about growing communities (29:20)
- Building with AI (42:00)
Mentions:
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