Leading with Innovative Marketing Strategies in a Competitive Landscape

The smartest CMOs are constantly looking for ways to get and stay ahead. On this episode, Jim Kruger, the CMO of Informatica, how he does this by driving forward a focus on leveraging AI and cloud technologies to help customers bring their data to life. Jim emphasizes the importance of aligning marketing strategy with cloud growth and shares his approach to leading and developing leaders, as well as his personal use of AI tools in his role as a CMO. 

Tune in to learn:

• What is Informatica? (2:00)
• The marketing approach for cloud growth (4:20)
• How to differentiate yourself (9:10) 
• Effective strategies for promoting cloud services (11:45)
• Bringing people together with events (18:15)
• Aligning product and sales teams (21:00)
• Cultivating talent and developing future CMOs (26:00)
• How CMOs can use AI in their day-to-day (29:00)
• Finding work-life balance (42:00)

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.