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Marketing Trends
Rebranding, Team Building, and Marketing Strategies at a Fortune 50 Company
Oct 25, 2023
CMO Bill Beck discusses the challenges of rebranding and consolidating a Fortune 50 company, getting buy-in from leadership, managing consumer expectations, and driving growth. The podcast also explores the culture of the Executive Leadership Team, balancing local and global needs, and strategies for future brand architecture. Beck reflects on marketing strategies and the importance of building a great team.
45:28
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Quick takeaways
- Elavant's Health underwent a successful rebranding process to align its mission and drive growth.
- The marketing team at Elavant's Health plays a crucial role in integrating marketing objectives with business outcomes to attract top talent and deliver measurable results.
Deep dives
Elavant's Health undergoes brand transformation
Elavant's Health, formerly known as Anthem, has undergone a brand transformation to focus on whole health and improve the lives of its members. The company aims to provide access to care and manage overall health, including physical, behavioral, and social factors. The rebranding process involved aligning the organization's objectives with its new name, Elavant's Health, to better reflect its mission and drive growth. The company's marketing team plays a crucial role in communicating the rebrand and ensuring alignment with the overall strategy. By leveraging data and insights, Elavant's Health seeks to personalize its marketing efforts and provide valuable services to its diverse customer base.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode