15min chapter

Marketing Trends cover image

Rebranding, Team Building, and Marketing Strategies at a Fortune 50 Company

Marketing Trends

CHAPTER

Data, Metrics, and Campaign Optimization

The CMO of LA Vance Health discusses the data and metrics they pay attention to, specifically in campaigns like the Medicare annual open enrollment period. They emphasize the importance of optimizing results and understanding the financial and operational aspects of the organization.

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