The Mobile User Acquisition Show

Today’s episode is a recording of a webinar on Gaming UA Strategies for a Gen-AI World 2024 and beyond featuring Niels Beenan, Strategic Partnerships Director at Singular, Sharath Kowligi, Marketing Manager at DieNo Games, Krystel Bittar, Product Manager at Sensor Tower, and Cameron Thom, Chief Business Development Officer at Adikteev.KEY HIGHLIGHTS👟 Generative AI is increasingly pivotal in gaming, enhancing both creative processes and user acquisition strategies.🏇🏽 The gaming investment climate has become more challenging, with a higher bar set for securing funding.🎤 Adapt strategies to maintain user motivation and reduce churn.🎳 Demonstrating robust prototypes is now critical for attracting investors, reflecting a shift from ideation to tangible proofs of concept.🎻 The discussion highlighted a trend towards hybrid and casual gaming experiences, which are better able to adapt to current market conditions.🚀 Changes in player behaviors post-pandemic and new privacy regulations are significantly influencing game development and marketing strategies.⛱ Panelists emphasized the importance of adapting to these changes to leverage opportunities in a rapidly evolving gaming landscape.🧭 Future strategies in the gaming industry will likely focus on integrating AI more deeply into development pipelines and exploiting new monetization avenues.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/generative-ai-gaming/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

Ex-Googler Ashley Black shares insights on Google UAC strategies post-Apple's ATT. Topics include Google's response to iOS changes, challenges with iOS ad inventory, SKAN4 improvements for web-to-app tracking, and Google's cautious post-ATT strategy. Learn about the impact of ETT on marketing strategies, the importance of video assets in Google UAC campaigns, and the significance of understanding black box algorithms and ad contexts.

Global Product Marketing Strategist, Lisa Kennelly from Klarna, discusses the importance of personalized retention strategies tailored to individual user needs. Topics include A/B testing, data analysis, user segmentation, and effective communication tactics to enhance user retention and reduce churn.

Today’s episode is from a private interview that I did for someone in the investment community who was curious about some of the dynamics driving Applovin’s share price performance, which should hopefully help you understand and contextualize some of the dynamics that power them. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/applovin-q-and-a/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

Learn how to elevate your ad scripts by eliminating unnecessary adjectives for clearer messaging. Discover the instant technique of striking out adjectives to make your UGC scripts more impactful and profitable.

Alexei Chemenda, CEO of Poolday.ai, discusses using AI actors in TikTok ads. AI creators revolutionize video ads, enhance emotional engagement, and democratize content creation. Testing small changes is crucial for performance optimization, and AI enables mass production of varied ad creatives. The podcast dives into the power of AI in personalized marketing and optimizing ad testing strategies on TikTok and other platforms.

In this episode, we explore and discuss AEM(Aggregated Event Measurement) from Meta, which has been a key solution to data delays and clarity on Meta lately.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/meta-facebook-ads-aem/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

In this podcast, Nataliia Drozd shares insights on user behavior, retention strategies, and optimizing subscription models. Key topics include hybrid teams, tailored retention strategies, web onboarding advantages, and creative re-engagement tactics. The episode explores the impact of incentives in re-engagement campaigns and unique retention approaches like humor and gamification.

In this episode, we talk about the fine balance that creatives have to strike between appealing to algorithms and appealing to humans - and how getting this balance right is critical for the long-term health of a product.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/algorithms-humans/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

The podcast discusses mastering retention triggers, managing seasonality, and paid retargeting strategies. They explore aligning internal and external triggers, email strategies in CRM, and analyzing channel impact on user retention and lifetime value.