Global Product Marketing Strategist, Lisa Kennelly from Klarna, discusses the importance of personalized retention strategies tailored to individual user needs. Topics include A/B testing, data analysis, user segmentation, and effective communication tactics to enhance user retention and reduce churn.

Today’s episode is from a private interview that I did for someone in the investment community who was curious about some of the dynamics driving Applovin’s share price performance, which should hopefully help you understand and contextualize some of the dynamics that power them. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/applovin-q-and-a/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

Learn how to elevate your ad scripts by eliminating unnecessary adjectives for clearer messaging. Discover the instant technique of striking out adjectives to make your UGC scripts more impactful and profitable.

Alexei Chemenda, CEO of Poolday.ai, discusses using AI actors in TikTok ads. AI creators revolutionize video ads, enhance emotional engagement, and democratize content creation. Testing small changes is crucial for performance optimization, and AI enables mass production of varied ad creatives. The podcast dives into the power of AI in personalized marketing and optimizing ad testing strategies on TikTok and other platforms.

In this episode, we explore and discuss AEM(Aggregated Event Measurement) from Meta, which has been a key solution to data delays and clarity on Meta lately.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/meta-facebook-ads-aem/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

In this podcast, Nataliia Drozd shares insights on user behavior, retention strategies, and optimizing subscription models. Key topics include hybrid teams, tailored retention strategies, web onboarding advantages, and creative re-engagement tactics. The episode explores the impact of incentives in re-engagement campaigns and unique retention approaches like humor and gamification.

In this episode, we talk about the fine balance that creatives have to strike between appealing to algorithms and appealing to humans - and how getting this balance right is critical for the long-term health of a product.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/algorithms-humans/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

The podcast discusses mastering retention triggers, managing seasonality, and paid retargeting strategies. They explore aligning internal and external triggers, email strategies in CRM, and analyzing channel impact on user retention and lifetime value.

🚀 We’re excited to share insights from our latest webinar "Winning Q1: Maximizing Post-Holiday Subscription App Growth" with Singular and Revenue Cat! 🌟 We dove into strategies for leveraging the dip in CPMs post-Christmas to fuel subscription app growth. 📉➡️📈 Key takeaways include the importance of scaling marketing efforts in January, leveraging low CPMs for higher conversion rates, and maintaining user motivation to combat the mid-January motivation drop. 🏋️‍♂️💡We also explored trends across various app categories, revealing insights on consumer behavior and effective marketing channels. 📊🔍 From the resurgence of Black Hat ASO tactics to the creative use of hybrid monetization models, we covered it all. 🎩💰Special thanks to our superstar panelists for their invaluable insights and strategies for thriving in Q1. 🌟Check out the show notes here: https://mobileuseracquisitionshow.com/episode/webinar-q1-subscription-app-growth/KEY HIGHLIGHTS:👟 Leverage the post-holiday dip in CPMs to scale marketing efforts efficiently.🏇🏽 Utilize January’s low CPMs and high conversion rates for growth.🎤 Adapt strategies to maintain user motivation and reduce churn.🎳 Explore various channels, including TikTok and SDK networks, for diversification.🎯 Embrace hybrid monetization models to enhance revenue streams.🎻 Utilize AI and generative tools for efficient creative production and testing.🚀 Monitor and adapt to changing CPM trends and user behavior post-Christmas.⛱ Experiment with non-digital marketing channels for localized targeting.🧭 Prepare for privacy changes and the adoption of SKAN 4.0 and Google’s Privacy Sandbox.🔧 Utilize blended metrics and hybrid measurement for more accurate performance analysis.**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

Learn how retention is key for app growth, understand day zero engagement metrics, and explore the challenges of game development. Discover strategies for creative ad alignment, early re-engagement, and the importance of balancing core game elements for success.