Aligning Internal and External Triggers for Better Retention

When aiming to improve retention, it is crucial to align internal and external triggers effectively. External triggers, such as emails and push notifications, prompt users to return to a product, while internal triggers involve emotions and motivations. By analyzing usage patterns and timing spikes in product usage, companies can strategically utilize external triggers like reminders or targeted ads. However, tests with weekly educational tips showed that focusing solely on external triggers may not always be effective, emphasizing the importance of balancing both triggers.