The Mobile User Acquisition Show
🔥 [RETENTION CLUB] How to master retention triggers with Ekaterina Gamsriegler Growth and Marketing Lead at Mimo🌨
Mar 1, 2024
The podcast discusses mastering retention triggers, managing seasonality, and paid retargeting strategies. They explore aligning internal and external triggers, email strategies in CRM, and analyzing channel impact on user retention and lifetime value.
19:53
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Quick takeaways
- Balancing internal and external triggers is crucial for improving retention in apps like Mimo.
- Marketers need to adapt CRM strategies to privacy changes by focusing on relevance and personalization in email content.
Deep dives
Aligning Internal and External Triggers for Better Retention
When aiming to improve retention, it is crucial to align internal and external triggers effectively. External triggers, such as emails and push notifications, prompt users to return to a product, while internal triggers involve emotions and motivations. By analyzing usage patterns and timing spikes in product usage, companies can strategically utilize external triggers like reminders or targeted ads. However, tests with weekly educational tips showed that focusing solely on external triggers may not always be effective, emphasizing the importance of balancing both triggers.
