🔥 [RETENTION CLUB] How to master retention triggers with Ekaterina Gamsriegler Growth and Marketing Lead at Mimo🌨
The Mobile User Acquisition Show
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Strategic Paid Retargeting Campaigns
Exploring a company's approach to tailored retargeting campaigns based on user segmentation and delayed implementation to avoid cannibalization. The chapter also addresses challenges posed by privacy changes and the significance of segmenting users by acquisition channels for effective retargeting.
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