Ekaterina Gamsriegler

The podcast discusses mastering retention triggers, managing seasonality, and paid retargeting strategies. They explore aligning internal and external triggers, email strategies in CRM, and analyzing channel impact on user retention and lifetime value.

Ekaterina Gamsriegler, Head of Growth and Marketing at Mimo, shares her experience developing an experimentation culture at Mimo, along with valuable app growth tips on optimization, metrics, segmentation, and retention.