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How Mimo Builds an Experimentation Culture with Ekaterina Gamsriegler
Mar 28, 2023
Ekaterina Gamsriegler, Head of Growth and Marketing at Mimo, shares her experience developing an experimentation culture at Mimo, along with valuable app growth tips on optimization, metrics, segmentation, and retention.
37:27
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Quick takeaways
- Mimo faced the challenge of balancing its reputation as a fun app with its professional offerings.
- The importance of conducting user research and gathering insights to inform decision-making for growth optimization at Mimo.
Deep dives
Understanding the Background of the Guest and their Role at MIMO
In this podcast episode, the host interviews Ikatarna Gamsrigler, who leads the marketing department at MIMO, a successful coding app. Ikatarna shares her responsibilities, including leading the marketing team and being involved in product management. She also mentions the growth of MIMO, from a coding app to launching a bootcamp and web version. She highlights the challenge of positioning MIMO as both a fun and professional product to cater to different user segments.
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