Episode OverviewFrancescu Santoni, CEO of Mojo, shares the journey behind building a leading social media tool for creating reels and stories. From overcoming early challenges in virtual reality to pivoting to Mojo’s current success, Francescu dives into key growth strategies, the role of user-generated content, and Mojo’s subscription model. This episode also explores the balance between user accessibility and high-quality features, as well as how Mojo stays competitive in a fast-evolving app landscape.For noteworthy quotes and actionable insights, check out the article - Scaling Mojo: How to Build a Subscription App with 40M+ DownloadsEpisode Topics at a GlancePivoting from virtual reality to reels and stories with MojoChallenges in the social media and content creation spaceHow subscription models and free trials drive engagementUsing A/B testing to optimize the user experience and retentionBalancing accessibility with high-quality content for usersMore about FrancescuFrancescu Santoni is the CEO of Mojo, an app that empowers users to create standout social media videos with ease. With a background that includes building augmented reality apps and experience with Y Combinator, Francescu focuses on making high-quality video creation accessible to everyone, from everyday users to small businesses.Francescu’s LinksFrancescu’s LinkedIn profileMojo app websiteTimestamps[00:01:17] Elevator Pitch for Mojo[00:02:44] From Virtual Reality to Mojo[00:04:52] Pivoting to Monetization and Subscription[00:08:01] Phases of Growth at Mojo[00:13:29] The Role of Subscriptions in the App Industry[00:18:27] Innovation and Keeping Up with Trends[00:23:02] The Impact of Generative AI on Mojo[00:25:40] A/B Testing Insights[00:28:44] What Other Apps Can Learn from MojoEpisode production by Mobdesign: https://podcasts.mobdesignapps.fr

Timestamps[00:00:20] - Introduction to Robyn Exton and HER[00:02:10] - Robyn's Early Days and Learning to Code[00:04:55] - Early User Acquisition Strategies[00:07:50] - Competitive Landscape and Differentiation[00:11:00] - User Behavior and Market Size[00:14:30] - Current User Acquisition Channels[00:17:00] - A/B Testing and Onboarding Insights[00:19:30] - Brand Partnerships and Authenticity[00:23:00] - Future of the LGBTQIA+ Dating Space[00:27:00] - Challenges in Different Markets and User SafetyEpisode production by Mobdesign: https://podcasts.mobdesignapps.fr

Episode OverviewEleanor Hughes shares insights into the successful marketing campaign at Freeletics. Discover how the introduction of the Base Streak into the Freeletics app enhanced user engagement, making it more interactive and motivational. The episode also delves into the importance of incorporating user-centric features and the impact of the enhanced onboarding process on campaign performance.For noteworthy quotes and key takeaways from the episode, read the article - How Freeletics is rising above the crowded fitness app industry with Eleanor HughesEpisode Topics at a GlanceThe introduction of the Base streak in the Freeletics appChallenges in the fitness industry and retention strategiesChallenges and the implementation of A/B testing for onboardingThe positive impact of improved onboarding on campaign performanceThe significance of streaks in encouraging user engagement and interactionMore about EllieEleanor Hughes is a marketing expert with 13 years of experience, having worked for some of the world’s biggest brands, including Sony PlayStation, Getty Images, Rockstar Games, Intel, and frog. As the Marketing Director at Freeletics, Ellie is currently responsible for global consumer marketing, including communication, creative content, social media, B2B, and brand and product reputation across all consumer touchpoints, managing a team of 20 people. Felix’s LinksEllie’s LinkedIn profileFreeletics websiteTimestamps[00:06:55] Early days and growth of Freeletics[00:11:52] Challenges in the fitness industry and retention strategies[00:16:25] Implementing new product features for increased engagement[00:21:07] Launching the "Not Just A Fling" marketing campaign[00:24:01] Testing the Super Bundle partnership initiative[00:28:12] Pausing the A/B/C test and identifying issuesEpisode production by Mobdesign: https://podcasts.mobdesignapps.fr

In this episode, Megan Cohen, Growth Marketing Manager at IFTTT shares her journey from immersive art marketing to tech. She talks about using AI and video content to boost engagement, and the importance of focusing on key metrics like the AARRR Pirate Metrics.  Megan delves into how IFTTT leveraged segmentation to monetize its large user base, with a surprising campaign success in Brazil. She also highlights the shift towards catering to 'enterprises of one,' like solopreneurs, and discusses the nuances of marketing across different platforms and countries.Read more in the article - From segmentation to setting the right metrics: Tips on growing your user base from IFTTT's Megan Cohen.Episode HighlightsMegan's background in immersive art and its impact on her tech marketing approach.The role of AI and video in marketing.Application of AARRR Pirate Metrics in SaaS.Segmenting IFTTT's user base for monetization.The effectiveness of a targeted campaign in Brazil.Focusing on the 'enterprise of one' market segment.Marketing strategies across platforms and geographic locations.More about MeganMegan Cohen is a seasoned Growth Marketing Manager at IFTTT. She's an expert in analytics, paid media, and campaign optimization, where she has led initiatives that consistently deliver positive ROI. Megan is passionate about turning data into actionable strategies for growth, blending analytical rigor with creative marketing solutions. Her work emphasizes data-driven decision-making, aiming to produce engaging and effective marketing outcomes. For more insights into her marketing approach and achievements, connect with Megan on LinkedIn.Megan’s LinksMegan's LinkedIn profileIFTTTTimestamps:[00:01:26.230] - Transitioning from Immersive Art to Growth Marketing: A Strategic Shift.[00:02:33.170] - Introduction to AARRR Metrics: A Deep Dive into SaaS Marketing Techniques.[00:03:44.860] - Monetizing IFTTT's Large User Base: Strategic Segmentation Approaches.[00:04:32.820] - Custom Landing Pages in App Stores: Evaluating Their Success and Strategies.[00:05:54.080] - Strategies for Converting Web Users to Mobile App Users.[00:07:26.430] - Navigating the Shift to B2B: Targeting 'Enterprise of One' with IFTTT.[00:09:30.620] - Addressing Marketing Challenges: New Approaches for 'Enterprise of One'.[00:11:49.720] - Adjusting to Mobile App Tracking Changes: Strategies and Insights.[00:14:35.140] - The Role of iOS Shortcuts: Competition and Cooperation with IFTTT.Episode production by Mobdesign: https://podcasts.mobdesignapps.fr

Felix takes us through his creation of Fastlane, which began as a college project to solve his own frustrations with app deployment and grew into a major tool used by developers worldwide, eventually being acquired by Twitter and Google. He also introduces us to ContextSDK, his latest venture designed to make apps smarter by understanding the user's context. Felix offers a peek behind the curtain at the differing work cultures of Twitter and Google, shares his insights on the changing landscape of the European tech scene, and discusses the shift towards remote work. Additionally, Felix speaks on the importance of security, privacy, and putting the user first in app development.For noteworthy quotes and key takeaways from the episode, read the article - Inside the tech evolution: Insights from Fastlane and ContextSDK founder Felix KrauseEpisode Topics at a GlanceThe origins and impact of FastlaneTransitioning from developer tools to context-aware technologies with ContextSDKSecurity, privacy, and enhanced user engagementInsights into corporate cultures at Twitter and GoogleThe evolution of the European tech ecosystem and remote work trendsFelix's personal journey and contributions to the tech communityMore about FelixFelix Krause is known for his significant contributions to the mobile development community, notably as the creator of Fastlane and ContextSDK. His work on Fastlane led to acquisitions by Twitter and then Google, highlighting the impact of his innovations in streamlining app deployment processes. Besides his developmental achievements, Felix is an active security and privacy researcher, offering his insights through talks and as the author of "iOS-Factor." For those interested in a more personal look at his life, Felix maintains howisFelix.today, a website that showcases a quantified view of his daily activities and experiences.Felix’s LinksFelix’s Linkedin profileContextSDK websitehowisFelix.todayTimestamps[00:01:19.700] - Fastlane: From University Project to Big Success[00:06:22.940] - Introduction to ContextSDK[00:09:41.990] - Use Cases for ContextSDK[00:13:26.900] - Initial Success with ContextSDK[00:16:54.770] - Privacy and Data Processing in ContextSDK[00:19:22.650] - Potential User Concerns about ContextSDK[00:22:10.550] - Importance of Lightweight SDKs[00:24:51.400] - Exploring Felix Krause's WebsitesEpisode production by Mobdesign: https://podcasts.mobdesignapps.fr

All about scaling an app by leveraging both web and app subscriptions!In this exciting episode, we chat with Yeva Koldovska, the product manager at Headway, the world's most downloaded book summary app with over 18 million downloads. Yeva shares valuable insights into Headway's journey and its strategic decision to offer web and in-app subscriptions. Listen to the episode to uncover the profound impact of subscription variations on revenue and audience diversification, along with the behavioral differences and revenue advantages of web subscriptions. For noteworthy quotes and key takeaways from the episode, read the article -  Unlocking growth and diversification: the power of web and in-app subscriptions with Yeva Koldovska (Headway)Episode Topics at a GlanceHeadway and its growthOffering subscriptions through web and in-app channelsReasons for including web subscriptions and diversifying revenue streamsImpact of privacy updates on user tracking and attribution qualityDifferences in user behavior and preferences between web and app subscribersHigher lifetime value (LTV) of web subscribers compared to app subscribersAdvantages of the web funnelMore about YevaYeva Koldovska is a Product Manager at Headway, a company specializing in subscription-based services. With her expertise in product management, Yeva plays a crucial role in overseeing the development and enhancement of Headway's subscription offerings. She brings a wealth of knowledge and experience to the table, enabling her to effectively identify and address the needs of Headway's diverse user base. Yeva is known for her strategic thinking, analytical skills, and ability to collaborate with cross-functional teams to drive product success. Yeva’s LinksYeva’s Linkedin profileHeadway websiteNibble websiteTimestamps[00:00:37]: Growth of Headway [00:01:04]: Discussion about Headway's global team [00:01:21]:  Headway's book summary app and Nibble [00:02:09]: Why offer subscriptions through both web and in-app [00:03:51]: The impact of iOS 14.5 privacy updates on Headway's strategy [00:05:14]: Differences in user behavior between web and app subscriptions [00:07:00]: Benefits of web subscriptions in terms of user commitment and retention [00:08:27]: Targeting different audiences with web and app subscriptions [00:09:54]: User behavior and content preferences on web subscriptionsEpisode production by Mobdesign: https://podcasts.mobdesignapps.fr

In this episode, we sit down with Thomas Clavelloux, Chief Data Officer at Molotov TV, a groundbreaking French TV streaming platform. Thomas shares captivating insights into how Molotov TV is redefining the way we consume television in the digital age. From seamless cross-device viewing to innovative features, Molotov TV brings the charm of traditional TV-watching to the modern world. Join us as we explore the fascinating journey of Molotov TV and its unique approach to the TV landscape.Takeaways and the episode summary are available here: Unveiling the streaming revolution: a conversation with Thomas Clavelloux (Molotov)Episode Topics at a GlanceMolotov's unique product model!Impact of content quality on revenue models.Utilizing add-ons like DVR hours and previews.How data helps enhance the product experience.Apple Vision Pro's potential impact on streaming.Content differentiation for subscriptions and ad support.Timestamps:[00:00:43]: Overview of Molotov TV [00:01:27]: Thomas' Experience in the TV Landscape [00:04:21]: The Role of a Chief Data Officer [00:06:07]: Creating a Data Culture in the Company [00:08:28]: Platform Approach vs. Doing Everything for Teams [00:10:11]: Challenges of Handling Multiple Platforms [00:12:26]: Key Metrics for Subscription Management [00:14:04]: Differences Between Molotov and Fubo around subscriptions[00:16:45]: Content Quality and Subscription vs. Ad-Supported [00:18:43]: Add-Ons to Enhance Subscription Value [00:21:40]: Potential Impact of Apple Vision Pro [00:24:55]: How to Connect with Thomas Clavelloux [00:25:33]: ConclusionEpisode production by Mobdesign: https://podcasts.mobdesignapps.fr

These are examples of successful apps in Kovalee’s portfolio. Bend, the #1 stretching app worldwide: 9x User LTV, 150x MRR PepTalk, a 5-star motivational companion: 22x MRR, 5x User LTV, 10x active subscriptionsWeBurn, a workout app for women: 4x User LTV, 10x monthly recurring profits PLAW, a phone customization app: 5x User LTC, 20x monthlyThe secret sauce for such remarkable growth?In short:Kovalee’s unique in-house tech & expertiseApps with high potential (the hidden gems)The test-and-learn methodologyListen to the full episode to hear from Kovalee’s CEO and Co-founder, Vincent, about his journey of turning ordinary apps into world leaders, the company’s value proposition, and the 6 pillars of an app’s success.For noteworthy quotes and key takeaways from the episode, read the article -  Turning ordinary apps into worldwide leaders with Vincent Hart de Keating (Kovalee)Episode Topics at a GlanceThe role of a publisher in app development Examples of successful app partnerships with Kovalee Onboarding and A/B testing Forecasting and automation technologies User acquisition with smart technologies Monetization tips: personalization and segmentationMore about VincentAfter successfully founding one of the largest publishers of mobile gaming apps, Homa Games, Vincent is now the CEO & Co-founder of Kovalee - a company that brings the publishing model to non-gaming apps. Since it was founded in 2021, Kovalee has helped several apps reach #1 worldwide through its team of experts and in-house technologies. Vincent has over 10 years of experience working with apps and is passionate about empowering small teams of app creators to become resounding successes worldwide.Vincent's LinkedInTimestamps[00:05:12]: The role of a publisher in app development[00:09:01]: Examples of successful app partnerships with Kovalee[00:13:29]: Onboarding and A/B testing[00:20:00]: Forecasting and automation technologies[00:22:00]: User acquisition with smart technologies[00:23:58]: Monetization tips: personalization and segmentationEpisode production by Mobdesign: https://podcasts.mobdesignapps.fr

Rowan Pereira, group product manager at Sweatcoin, discusses the app's growth strategies, user retention techniques, revenue generation channels, and the value of its premium subscription. They also talk about habit formation, metrics for measuring user engagement, A/B testing, and data analysis in decision-making.

In this podcast episode with Michael Ribero, Chief Subscriptions Officer at The Washington Post, we talk about challenges and opportunities that arise when transitioning from print to digital.Michael shares his experience on how the new brand is succeeding through some time-sensitive challenges such as the COVID-19 pandemic and privacy policy changes.Listen to the full episode to learn about The Washington Post’s success secrets including:  Running paper and digital subscriptions on distinctive strategiesAccommodating and understanding changes in technologyOptimizing the payment process for readers on Apple devicesPersonalizing with ethical considerationsFor noteworthy quotes and key takeaways from the episode, read the article -  Transitioning to Digital: Insights from Michael Ribero of The Washington PostEpisode Topics at a GlanceMichael Ribero's transition to the media industry Washington Post's strategy for transitioning to digital and personalization efforts. Delivering personalized experiences Using data to inform monetization strategies Experimenting with pricing and cross-selling strategies AI in Journalism Reducing Friction for Subscriptions.More about MichaelMichael Ribero is the Chief Subscriptions Officer for The Washington Post. In this role, Michael oversees The Post’s digital subscriptions business and plays a vital role in The Post’s international growth. Michael works across marketing, product, analytics, finance, and news.Michael Ribero joins The Washington Post from Paramount+, where he was Vice President of Global Marketing. Previously, he was General Manager of Brand and Media at Sling TV. Prior to Sling, Michael worked at Visa, and, earlier in his career, he was a technology investment banker, advising emerging technology companies on key growth initiatives.Michael graduated from Dartmouth College with a degree in Engineering modified by Economics and an MBA from Kellogg Graduate School of Business at Northwestern University.  He is happiest with his wife and 4 children either wearing cowboys or skiing in Colorado.Michael’s LinksMichael’s LinkedInThe Washington Post on App StoreThe Washington Post on GoogleTimestamps[00:01:07]: Michael Ribero's transition to media industry[00:03:16]: Washington Post's strategy for transitioning to digital and personalization efforts. [00:10:34]: Delivering personalized experiences[00:13:27]: Using data to inform monetization strategies[00:16:09]: Experimenting with pricing and cross-selling strategies[00:21:15]: AI in Journalism[00:23:39]: Reducing Friction for Subscriptions.Episode production by Mobdesign: https://podcasts.mobdesignapps.fr