Analyzing Channel Impact on User Retention and Lifetime Value

Our guest today is Ekaterina Gamsriegler, Head of Growth and Marketing at Mimo – an app that helps people learn coding.

In today’s episode, we delve into retention triggers, managing seasonality and usage spikes, when and how to use paid retargeting, understanding retention by channel - and much much more.

This episode is a part of the Retention Club, a series of episodes that are co-produced along with Adikteev.

Check out show notes here: https://mobileuseracquisitionshow.com/episode/ekaterina-gamsriegler-retention-club/

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