The Mobile User Acquisition Show

Today’s episode is from a webinar we hosted with Alexei Chemenda from Poolday.ai. We talk about our playbooks—Alexei's and mine—and go deep into how we have turbocharged our respective creative production output using AI.KEY HIGHLIGHTS🗒 Producing a high volume of creatives is essential to find successful ads and test more variables.📈 Smaller companies or those in regulated industries may need help with high-volume creative production.📍Marketers often need to pay more attention to AI, leading to poorly executed creatives; human input is crucial for quality.🔐 Competitive analysis tools like Meta Ads Library, PyPy Ads, and Foreplay. Co is valuable for gathering inspiration and analyzing competitors.✂️ AI can identify patterns in creative performance but should assist rather than replace human creativity.🔍 Considering budget constraints, the testing process should begin with TikTok, followed by Applovin, and finalized on Meta.✏️ Monitoring and managing creative fatigue, especially on TikTok, is vital to maintain performance.🎈 Regularly producing new variations and having backup creatives ready ensures continuous ad performance..📈 AI-generated video ads can significantly streamline and enhance marketing efforts in the gaming industry.📌 Collaborations with major platforms like Meta, Google, and TikTok are crucial for driving effective user acquisition strategies.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/10x-creative-production-poolday/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

Our guest today on the Mobile Spotlight segment of the Mobile User Acquisition Show is Jan van Lamoen, a Senior Producer at SOFTGAMES. In this episode, he discusses the pitfalls of taking core games to casual audiences.KEY HIGHLIGHTS🗒 Core to Casual often requires a deep dive into the core mechanics and translating part of this into familiarity.📈 The Familiarity can be leveraged to get an initial higher amount of players to try the game and retain them.🔐 By understanding and keeping the depth while removing the complexity of a game you can ensure you don’t lose the hook of the genre.✂️ Taking complexity and moving this preferably into a meta-structure for your more mature players can leverage your long-term retention.**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

We’re diving into one of the major announcements from WWDC 2024: Apple’s introduction of Add Attribution Kit, or AAK, which is set to replace SKAN. We’ll explore what this means for advertisers, the actual impact of these changes, and whether you need to make any adjustments to your current setup. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/ad-attribution-kit-skan-guide/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

In today's episode, I'm going to talk through some of the strategies we recommend and use on our team for competitive analysis and for generating ideas and inspiration from what's happening on the internet.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/creative-competitive-analysis/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

A discussion on pitfalls in testing AI-powered creatives, including the importance of target audience, messaging, and avoiding over-reliance on past successful ads or competitor strategies

In this episode we dive into the sometimes frustrating mechanics of how Meta allocates spend between ads in an ad set - and what we recommend doing about this.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/bayesian-bandits/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

In this podcast episode, I discuss a common issue in ad account management known as “asset stuffing.” This occurs when advertisers place all their ad creatives into a single ad set without distinguishing them by type or audience. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/asset-stuffing/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

In today’s episode, we talk about how Meta isn't a single monolithic channel - and how to unbundle its different placements.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/meta-placement-unbundling/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

In this episode we talk about the similarities between hook rates and d1 retention - and share how hooks can be akin to ‘activation’ for a video.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/hooks-ugc-d1-retention/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

All the cool kids want to optimize their hook rates. Yes, hook rates matter - yet it’s critical to be mindful of nuances in measuring hook rates, which I point out in this episode.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/hook-rate-meta-facebook/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog