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The Mobile User Acquisition Show
How Meta’s algo allocates spend to different ads in an ad set
Jun 10, 2024
04:59
In this episode we dive into the sometimes frustrating mechanics of how Meta allocates spend between ads in an ad set - and what we recommend doing about this.
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/bayesian-bandits/
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Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
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