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The Mobile User Acquisition Show
📚Learnings from using AI-based creators in UGC ads with Alexei Chemenda(Founder and CEO at Poolday.ai)📍
Apr 1, 2024
Alexei Chemenda, CEO of Poolday.ai, discusses using AI actors in TikTok ads. AI creators revolutionize video ads, enhance emotional engagement, and democratize content creation. Testing small changes is crucial for performance optimization, and AI enables mass production of varied ad creatives. The podcast dives into the power of AI in personalized marketing and optimizing ad testing strategies on TikTok and other platforms.
37:31
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Quick takeaways
- AI creators enhance emotional engagement in advertising.
- AI enables efficient content creation and testing for improved performance.
Deep dives
Impact of AI-based creators on video marketing
AI-based creators are revolutionizing the video marketing landscape, allowing for faster testing and iteration of ads. The realism of AI actors is improving, making them as emotive as humans. Advancements in technology, like OpenAI's Chad GPT, have paved the way for leveraging AI in content creation. Companies are now investing in AI models to generate highly realistic videos, enabling more authentic and engaging content.
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