📚Learnings from using AI-based creators in UGC ads with Alexei Chemenda(Founder and CEO at Poolday.ai)📍
The Mobile User Acquisition Show
Optimizing Ads Through Algorithm Signals and Creative Scaling Strategy
Exploring the significance of the 'winner takes all' signal in ad algorithms, highlighting the balance between false positives and false negatives in ad testing. The chapter advocates for a strategy of allowing successful ads to scale while continuously testing for optimal performance based on expenditure and profitability objectives.
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