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13min chapter
📚Learnings from using AI-based creators in UGC ads with Alexei Chemenda(Founder and CEO at Poolday.ai)📍
The Mobile User Acquisition Show
Optimizing Ad Testing Strategies on TikTok and Meta Platforms
The chapter delves into testing ads on TikTok and meta platforms based on varying budgets and conversion targets, emphasizing the importance of staying within a few times the CAC for optimal results. It discusses the strategy of efficiently deploying successful TikTok videos to other platforms like appliven, Google, or Unity based on proximity scores. The conversation also touches on the power of minor changes in ad creative, the significance of creative testing on TikTok for downstream optimization, and the differentiation between simpler and more sophisticated experiments based on company size and data volume.
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