Today’s episode is a recording of a webinar on Gaming UA Strategies for a Gen-AI World 2024 and beyond featuring Niels Beenan, Strategic Partnerships Director at Singular, Sharath Kowligi, Marketing Manager at DieNo Games, Krystel Bittar, Product Manager at Sensor Tower, and Cameron Thom, Chief Business Development Officer at Adikteev.

KEY HIGHLIGHTS

👟 Generative AI is increasingly pivotal in gaming, enhancing both creative processes and user acquisition strategies.

🏇🏽 The gaming investment climate has become more challenging, with a higher bar set for securing funding.

🎤 Adapt strategies to maintain user motivation and reduce churn.

🎳 Demonstrating robust prototypes is now critical for attracting investors, reflecting a shift from ideation to tangible proofs of concept.

🎻 The discussion highlighted a trend towards hybrid and casual gaming experiences, which are better able to adapt to current market conditions.

🚀 Changes in player behaviors post-pandemic and new privacy regulations are significantly influencing game development and marketing strategies.

⛱ Panelists emphasized the importance of adapting to these changes to leverage opportunities in a rapidly evolving gaming landscape.

🧭 Future strategies in the gaming industry will likely focus on integrating AI more deeply into development pipelines and exploiting new monetization avenues.

Check out the show notes here: https://mobileuseracquisitionshow.com/episode/generative-ai-gaming/

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