The Mobile User Acquisition Show
🔔[RETENTION CLUB]Winning retention strategies for subscription apps with Nataliia Drozd, Marketing and UA Lead at Fabulous. 🕐
Mar 15, 2024
In this podcast, Nataliia Drozd shares insights on user behavior, retention strategies, and optimizing subscription models. Key topics include hybrid teams, tailored retention strategies, web onboarding advantages, and creative re-engagement tactics. The episode explores the impact of incentives in re-engagement campaigns and unique retention approaches like humor and gamification.
26:51
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Quick takeaways
- Tailor retention strategies to app niche and user base.
- Product quality boosts retention and lowers cancellations.
Deep dives
Natalia Discusses User Behavior's Impact on App Retention
Natalia Drazed from Fabulous delves into how user behavior shapes app retention profiles, emphasizing the significance of understanding these profiles for sustainable app growth. She highlights the nuances of retention optimization for subscription apps and stresses the importance of grasping the broader context of retention metrics and their implications on business strategies.
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