Retention and Re-engagement Strategies in Subscription Apps

Our guest today is Nataliia Drozd, Marketing and UA Lead at Fabulous. Nataliia’s previous episode with us has remained one of the most popular ones of all time on our show.

In today’s episode, she sheds light on the intricacies of user behavior across different app categories, the impact of retention profiles, and strategies for optimizing subscription models.

Today’s episode is part of the Retention Club, a series of episodes on retention and re-engagement that are co-produced along with Adikteev.

Check out the show notes here: https://mobileuseracquisitionshow.com/episode/retention-club-nataliia-drozd/

KEY HIGHLIGHTS
📌 Hybrid teams enhance retention and engagement.

🔊Retention requires understanding daily to monthly user activities.

♣️ Distinguish strategies for subscription vs. user retention.

🪐 Tailor retention strategies to app niche and user base.

🌊 Product quality naturally boosts retention and lowers cancellations.

🖥 Web onboarding offers strategic advantages but demands careful execution.

🗡 Effective re-engagement relies on precise user segmentation.

🛒 Creative tactics like loss aversion boost re-engagement success.

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