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19min chapter
🔔[RETENTION CLUB]Winning retention strategies for subscription apps with Nataliia Drozd, Marketing and UA Lead at Fabulous. 🕐
The Mobile User Acquisition Show
Retention and Re-engagement Strategies in Subscription Apps
Exploring the evolving role of marketers in understanding retention metrics, this chapter delves into user behavior across different app categories and the challenges of retaining technically active but disengaged users in subscription apps. It discusses the shift towards web onboarding and subscriptions, the advantages of web-based flows, and strategies for re-engagement campaigns, highlighting the complexities and challenges marketers face in setting up web-based funnels for better retention.
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