The Mobile User Acquisition Show

🚀 We’re excited to share insights from our latest webinar "Winning Q1: Maximizing Post-Holiday Subscription App Growth" with Singular and Revenue Cat! 🌟 We dove into strategies for leveraging the dip in CPMs post-Christmas to fuel subscription app growth. 📉➡️📈 Key takeaways include the importance of scaling marketing efforts in January, leveraging low CPMs for higher conversion rates, and maintaining user motivation to combat the mid-January motivation drop. 🏋️‍♂️💡We also explored trends across various app categories, revealing insights on consumer behavior and effective marketing channels. 📊🔍 From the resurgence of Black Hat ASO tactics to the creative use of hybrid monetization models, we covered it all. 🎩💰Special thanks to our superstar panelists for their invaluable insights and strategies for thriving in Q1. 🌟Check out the show notes here: https://mobileuseracquisitionshow.com/episode/webinar-q1-subscription-app-growth/KEY HIGHLIGHTS:👟 Leverage the post-holiday dip in CPMs to scale marketing efforts efficiently.🏇🏽 Utilize January’s low CPMs and high conversion rates for growth.🎤 Adapt strategies to maintain user motivation and reduce churn.🎳 Explore various channels, including TikTok and SDK networks, for diversification.🎯 Embrace hybrid monetization models to enhance revenue streams.🎻 Utilize AI and generative tools for efficient creative production and testing.🚀 Monitor and adapt to changing CPM trends and user behavior post-Christmas.⛱ Experiment with non-digital marketing channels for localized targeting.🧭 Prepare for privacy changes and the adoption of SKAN 4.0 and Google’s Privacy Sandbox.🔧 Utilize blended metrics and hybrid measurement for more accurate performance analysis.**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

Learn how retention is key for app growth, understand day zero engagement metrics, and explore the challenges of game development. Discover strategies for creative ad alignment, early re-engagement, and the importance of balancing core game elements for success.

In this episode, we explore the nuances of ROAS optimization, a key tactic that prioritizes high-value purchasers for targeted campaigns. However, its effectiveness varies, particularly in scenarios with minimal value gaps between high and low purchases, such as subscription-based models. We dissect how ROAS optimization functions, its ideal use cases, and its limitations, especially when the purchasing tiers are closely aligned, offering insights into the strategic deployment of advertising algorithms.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/roas-optimization/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

Our guest in today’s episode is Matt Emery, Product Manager & Consultant at Turbine Games Consulting.Matt has extensive experience with over 750 A/B tests across gaming genres – and across retention, monetization, and game development. In this episode, he delves into the key takeaways from these tests and how to audit and improve mobile games.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/750-tests-matt-emery-turbine/ KEY HIGHLIGHTS📍Product Market Fit (PMF) is vital; optimization won’t fix fundamental PMF issues.📈 Analyze CPI vs. LTV to identify growth opportunities.🔑 Defining PMF for games involves competitive retention and CPI thresholds.🗂️ Prioritize improving retention over monetization for struggling games.⚖️ Balance monetization to enhance retention without compromising user experience.📌 Casual games are easier to optimize due to lower complexity.**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

Sandra Schneider is the Senior Director of Apps Beyond Games at Unity. Sandra is responsible for ensuring that the company's Users Acquisition and monetization products are aligned with the needs of mobile app developers. In this episode she delves into the world of mobile games and their powerful growth loops that can be borrowed by all apps. Discover valuable insights for enhancing user acquisition and monetization strategies in your app. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/gaming-ua-sandra-schneider-unity/

Our guest today is Cantuğ Sugün, Marketing Team Lead at Codeway Studios.In this episode, Cantuğ takes us behind the scenes of the world’s #1 subscription app publisher.  He sheds light on the why behind their reliance on paid UA, the challenges posed by the post-ATT landscape, and their approach to testing and diversifying marketing channels. Additionally, he delves into the creative processes that drive their advertising strategies, especially in a situation where competitive analysis is not very helpful at their level of scale. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/subscription-app-ua-codeway/KEY HIGHLIGHTS🍊 Paid UA for sustainable app growth.🍋 The approach to testing and scaling new apps.🫐 How to diversify marketing channels while evaluating the blended impact on performance.🌽 Social media and unconventional sources for creative ideas.🍳 Fostering a culture of teamwork and knowledge sharing across the organization.**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

Today’s episode is the recorded version of the first live episode of the Mobile User Acquisition Show that took place at the App Promotion Summit in 2023 at Berlin.We had a star-studded panel with Diane Germann, Lead Performance Marketing Manager at Blinkist, Ekaterina Gamsriegler, Head of Marketing and Growth at Mimo, Natalia Drozd, Marketing and UA Lead at Fabulous and Gaurav Bhattacharya, Performance Marketing Lead at ZenJob. In this episode we delve into the intricacies of mobile user acquisition post-ATT, sharing insights about combating creative fatigue, native ads, and the future of marketing with generative AI tools. Tune in to listen to this discussion on the Mobile User Acquisition Show's first-ever live session!Check out the show notes here:https://mobileuseracquisitionshow.com/episode/live-episode-post-att-creative/KEY HIGHLIGHTS😼 Data-driven approaches and the impact of small creative changes to combat creative fatigue.💯 Struggles faced by subscription-based apps due to the complexity of SKAN data.🗯️ Data interpretation and the impact on traffic post-ATT.🦾 Google vs. ASA.👁️ Borrowing practices from product and engineering teams.🧞‍♂️ Strategies using AI tools, from design to AI-generated VOs.

Thanks for tuning in all through 2023. We look forward to 2024!

🚀 How much does a billion-dollar game spend on marketing? Monopoly Go won't tell us, but we did some sleuthing to come up with some estimates, thanks to data from our friends at Sensor Tower.Join the conversation as we unravel how the billion-dollar sausage is made. 🕹️📊Check out the show notes here: https://mobileuseracquisitionshow.com/episode/monopoly-go-marketing-budgets/KEY HIGHLIGHTS:🛳️ Flat revenue trend over the last 4 months, signaling a potential plateau in growth.🛩️ iOS and Android downloads show a steady decline, especially in the U.S. suggesting a shift in UA strategies.🛎️ The diverse advertising strategy includes prominent shares of voice on platforms like AppLovin, BidMachine, and surprising placements on Snapchat.⌚ Analysis hints at a substantial UA budget, potentially exceeding $60 million per month, although recent trends suggest a conservative shift post-August.**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

Today’s guest is Martin Macmillan, Founder and CEO of Pollen VC. In today’s episode, he talks about measuring the financial impact of UA spend. In mobile marketing, ROAS has long been the go-to metric. However, a recent encounter that Martin had at a gaming conference revealed a critical blind spot—time. Two studios, seemingly comparable in ROAS, had vastly different realities. In this episode, we take a closer look at the financial impact of UA activity - and the nuances around measuring this.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/measuring-returns-ua-spend-martin-macmillan-pollenvc/ KEY HIGHLIGHTS⛑️ The simplistic approach of ROAS neglects the crucial factor of time in assessing performance.🪗 The impact of different game genres on return metrics.📚 mROI (monthly ROI), calculated by considering the profit a cohort generates over time.📊 Internal Rate of Return (IRR) accounts for the time value of money and non-linear user monetization profiles. **Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog