🚀 We’re excited to share insights from our latest webinar "Winning Q1: Maximizing Post-Holiday Subscription App Growth" with Singular and Revenue Cat! 🌟
We dove into strategies for leveraging the dip in CPMs post-Christmas to fuel subscription app growth. 📉➡️📈 Key takeaways include the importance of scaling marketing efforts in January, leveraging low CPMs for higher conversion rates, and maintaining user motivation to combat the mid-January motivation drop. 🏋️♂️💡
We also explored trends across various app categories, revealing insights on consumer behavior and effective marketing channels. 📊🔍 From the resurgence of Black Hat ASO tactics to the creative use of hybrid monetization models, we covered it all. 🎩💰
Special thanks to our superstar panelists for their invaluable insights and strategies for thriving in Q1. 🌟
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/webinar-q1-subscription-app-growth/
KEY HIGHLIGHTS:
👟 Leverage the post-holiday dip in CPMs to scale marketing efforts efficiently.
🏇🏽 Utilize January’s low CPMs and high conversion rates for growth.
🎤 Adapt strategies to maintain user motivation and reduce churn.
🎳 Explore various channels, including TikTok and SDK networks, for diversification.
🎯 Embrace hybrid monetization models to enhance revenue streams.
🎻 Utilize AI and generative tools for efficient creative production and testing.
🚀 Monitor and adapt to changing CPM trends and user behavior post-Christmas.
⛱ Experiment with non-digital marketing channels for localized targeting.
🧭 Prepare for privacy changes and the adoption of SKAN 4.0 and Google’s Privacy Sandbox.
🔧 Utilize blended metrics and hybrid measurement for more accurate performance analysis.
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The Mobile User Acquisition Show