💡Learnings from 750+ AB tests with Matthew Emery (Product Manager & Consultant at Turbine Games Consulting.)💯

Our guest in today’s episode is Matt Emery, Product Manager & Consultant at Turbine Games Consulting.

Matt has extensive experience with over 750 A/B tests across gaming genres – and across retention, monetization, and game development. In this episode, he delves into the key takeaways from these tests and how to audit and improve mobile games.

Check out the show notes here: https://mobileuseracquisitionshow.com/episode/750-tests-matt-emery-turbine/

KEY HIGHLIGHTS
📍Product Market Fit (PMF) is vital; optimization won’t fix fundamental PMF issues.

📈 Analyze CPI vs. LTV to identify growth opportunities.

🔑 Defining PMF for games involves competitive retention and CPI thresholds.

🗂️ Prioritize improving retention over monetization for struggling games.

⚖️ Balance monetization to enhance retention without compromising user experience.

📌 Casual games are easier to optimize due to lower complexity.

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