The Mobile User Acquisition Show π₯ͺ How much does Monopoly Go spend on marketing? Analysis of a $1b revenue game. π±
π How much does a billion-dollar game spend on marketing? Monopoly Go won't tell us, but we did some sleuthing to come up with some estimates, thanks to data from our friends at Sensor Tower.
Join the conversation as we unravel how the billion-dollar sausage is made. πΉοΈπ
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/monopoly-go-marketing-budgets/
KEY HIGHLIGHTS:
π³οΈ Flat revenue trend over the last 4 months, signaling a potential plateau in growth.
π©οΈ iOS and Android downloads show a steady decline, especially in the U.S. suggesting a shift in UA strategies.
ποΈ The diverse advertising strategy includes prominent shares of voice on platforms like AppLovin, BidMachine, and surprising placements on Snapchat.
β Analysis hints at a substantial UA budget, potentially exceeding $60 million per month, although recent trends suggest a conservative shift post-August.
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