DTC Podcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod, we talked about all things growth with David Gaylord, CEO of Bushbalm. Bushbalm makes “skincare for everywhere” and is currently one of Canada’s fastest-growing DTC brands. We cover: How Bushbalm grew over 1000% in one year A unique way to increase search volume The importance of customer service when growing a brand The 80/20 rule for ads Thanks and don't forget to subscribe! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's AKNF features a high-level discussion about the future of AI copy, and how to use it best RIGHT now to improve the quantity AND the quality of your content.  Iman Bashir is the founder of Craftly.ai, the AI writing tool that feels like it's read all of Russel Brunson's books.  To jump the waiting list, and test Craftly today go here: dtcnews.link/craftly She joins with Pilothouse Studio's Copywriter Cam to discuss:  The guts of how AI copy works How to use AI for headlines, product descriptions, ad copy, blog post ideas, and more Why the power of AI copy comes with great responsibility The title of this podcast was written by Craftly.ai with very little input. Person vs. Machine - The challenge begins Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup We dove deep with the Email Marketing Nerd himself, Chase Dimond, on what’s happening with iOS15 and what brands need to do to prepare, plus a single tip that could raise your OR today. Chase is responsible for over $50M in attributable email revenue for his clients and spends the next hour diving deep on the most pivotal aspects of his email growth strategy: We cover: Is open tracking going extinct? The 4 stages of email marketing growth and what exactly you need to have in place for each step Where are we at in the adoption curve of email marketing in 2021 Thanks for listening and don't forget to subscribe and rate the podcast! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we were joined by Saul, Head of Pilothouse's Google Ads team to discuss some top-of-mind issues for our in-house search buying guru. We discussed: Why you should always bid on your brand, and HOW to do it best When and when not to bid on competitor brand keywords The billion-dollar international opportunity, including the top three regions we're having success with.  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup On today's show, we have Simon Wool, the growth manager at Little Spoon, an organic baby and kids food subscription brand.  Simon’s been an executor in the world of performance marketing for years, and now he finds himself leading growth at Little Spoon. This podcast was a lot of fun, as we dove deep on technical performance marketing questions galore. Here's what to expect on this week's poddy: How do you approach creative testing for FB? Baby food vs kids food (two different audiences, two different sets of creative) Investing in TikTok - exploring this channel  Thanks for listening and don't forget to subscribe and rate the podcast! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's AKNF features Sr Media Buyers from Pilothouse and Helmkin discussing the how-to add viral power to your TikTok Ads with trends, hashtags, and creative strategies. We discussed: How to find trends to use in your ads How to, and how NOT to use Trends in your ads How Shein rehabbed their damaged image with hashtags Creative limitations for agencies vs pure performance companies like Helmkin Why it's so hard to contact creators How to use TikTok Creator Marketplace to land creators The Power of TikTok comment sections EGC PTSD Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup On today's show, we welcomed DTC legend Nik Sharma, CEO of Sharma Brands - consultant to the DTC and CPG industries helping launch, develop, scale, and expand businesses. We discussed:  The state of DTC brands in 2021. Utilizing performance branding. Dropping customer acquisition costs. DTC on TikTok. Thanks for listening and don't forget to subscribe and rate the podcast! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's AKNF features Amazon scaling vets Rob and Clifford from Pilothouse. Something about Eric and Clifford seems to make for a loose show, though filled with value   We covered the critical errors that new Amazon sellers make, such as: Thinking they’re your competition! Following Amazon’s Best Practices Neglecting PPC campaign structure/organization Nitty Gritty: Wrong account selected when making updates Putting a somehow flagged word in a listing - pesticide, adult product, etc. A+/Store with “boastful” marketing language  Amazon inventory/labeling/support - expecting them to use common sense Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup On today's show, we have Monica Grohne, Founder and CEO of Marea - an education first brand focused on bringing community and solutions to women in all phases of their hormonal lifecycle. We discussed:  Being Vulnerable on TikTok. The value of consistent content. Investing in email. Finding success in cancellation emails. Thanks for listening and don't forget to subscribe and rate the podcast! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup If you listen to this podcast, you probably know that influencers, creators, and UGC are a must-have in any DTC Marketing strategy. This podcast with Mac Enright from Lumanu breaks down strategies, the budgets, and the hacks used by some of the worlds' biggest brands (who spend 90% of their ad dollars on influencer content and whitelisting). We cover: The biggest brand wins Mac's seen in IM from a multichannel approach. What true scale looks like. How to gain ad permissions (whitelist), what it is, and why you want to try it. What stops people from whitelisting and when do you know it's time to start? Mac's top whitelisting practices including a fun INCEPTION-like ad hack to pre-frame your customers. How to build your audiences with Influencer data and why you always want to go BROAD these days. The benefits of using Lumanu and why it's a no-brainer when you're really trying to scale influencer marketing across channels. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video