DTC Podcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we're back with Pilothouse's Amazon team for Part 2 of our MISTAKES series, all about SCALING. Part 1 a few weeks back was about mistakes people make when they're just starting out. Today we chat about what can go wrong at scale, why, and what to do about it.  Come for the witty banter, but stay for a TOP secret product bundling strategy to crush the gifting opportunity this holiday season.  Why you should never sell a boring old garlic press  Why going after the wrong keywords first can set you back TOP SECRET Product Bundling strategy for the gifting season Why we don't advise using giveaways, and what can go wrong when they end How to maximize inventory on Amazon for peak sales season Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week's Bonus DTC Podcast dives into the world of podcast advertising with Podcorn's Head of Partnerships Todd Gallet. In the early days of podcast monetization, networks scrambled to sign the world's biggest podcast hosts, reaching millions of people per episode. Podcorn took the opposite approach and has instead aggregated hundreds of thousands of smaller niched-down podcasts, allowing advertisers to test at any scale, and scale to any height once you find content, offers, and podcasts that profit. This podcasts covers: What everyone gets wrong about Podcast Advertising How to do performance marketing on podcasts? What's the attribution window for podcasts?  Why you need to treat podcast hosts like influencers Why it's better to send product and give creative controls to hosts The most successful podcast campaigns of all time If you're ready to get started on a Podcast advertising test, make sure to reach out to Podcorn.com and tell them DTC sent ya. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today’s talk with Every Man Jack’s retention manager Troy Petrunoff is a masterclass on customer retention for consumable products. Troy is a veteran email marketer who joined Everyman Jack this past march and set his sights on email automation domination. Everyman Jack was the first mover into the natural grooming industry, starting in 2007 and flourishing in retail channels before setting their sites on DTC Growth We cover:  - The most critical factors for customer retention - How QR codes are making a comeback and how to use them - How bundling has come to define DTC success for EveryMan Jack - And why SEO is the investment every brand needs to make like yesterday. - Partnering with Marvel to finally find out what Iron Man smells like Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week we’re throwing it back to one of the first episodes of the DTC podcast with one of the biggest DTC brands, Snow Teeth Whitening and Smoothie delivery service Smoothie Box. We dive deep into how both brands are killing it on conversion rate. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast. Today we deep dive into GPG brand Omsom’s growth journey with Marketing Director Emily Chan. Omsom is on a mission to provide bright, authentic, and downright rowdy Asian flavors to grocery stores and kitchens across America. Emily has been working on multiple fronts to help Omsom grow steadily, mostly through organic means. Stick around for: Chasing Sriracha and what it means to be a cultural brand The two most impactful content marketing strategies How Omsom got 250k views on their brand story video on TikTok How bundling all their products skyrocketed AOV Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re talking Q4 Content Planning, BlackFridayCyberMonday + Halloween and Holidays) with Pilothouse’s CRACK creative team including Angela Head UGC, Sam from Production, Evan the Content manager, and Cam our Creative Director: We covered: Why it's smart to figure out your best promos by testing at Halloween. Why unlocking your brand's gifting persona is key for big sales BFCM 2021 Why "sentimental" is the word for the season Why BFCM started a month early last year, and when it begins this year.  How to maximize the value of your promotions Incorporating Scrappy and High End in your diverse creative flow Listen to the full cast! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Our guest on this week’s DTC pod was Matt Hayes, Co-Founder, and Head of Growth for The Fascination: a curated marketplace where consumers can discover, research, and shop amazing online brands–all in one place. We cover: The appeal of curated online marketplaces. Hot-button trends customers are loving. Building backlinks with “ego bait”. Thanks for listening and don't forget to subscribe! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re talking with Saul Garcia, Head of Google Ads for Pilothouse.  He’s recently produced a case study that shows some eye-popping growth at 8X Roas and over $8MM in revenue generated for luxury watch client JBW. Here are the 4 key areas that allowed for this growth that we discuss on the podcast: Increase Customer Lifetime Value with Dynamic Retargeting & Display Capture New Customers With Intent-Based Search Campaigns + RLSA Increasing Ad Coverage While Safeguarding Branded Keywords Opening Up YouTube To Profitable Prospecting Campaigns Register for OX Fest'21 here  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC podcast. Today we sat down with Orchid Bertelsen, Head of consumer experience, strategy, technology and innovation - Nestlé USA to discuss how the corporate giant behind thousands of recognizable brands like Hot Pockets, San Pellegrino, Haagen Daz and Kit Kat thinks about innovation in the DTC Space. Orchid’s a brilliant strategist and a master collaborator, working with over 100 stakeholders across 30 brands on any given week. In this interesting and wide-ranging conversation we cover: How Nestle launches internal brands Meet Ruth, the Cookie Coach, Nestle’s first Digital Human How Nestle Quantifies success from strategic tests Why Private Labels have an unfair advantage Nestle’s Metaverse Plans What AI really means in CPG (plus my thoughts on AI butlers of the future. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we were joined by Julien and Dylan from Pilothouse's email team to discuss a tactic that we're rolling out across multiple clients.  The idea is simple: Run a contest where users can enter with an email. Run cold traffic, grow the list, and if you play your cards right you can even profit from this first engagement. We also chatted about key steps you can take NOW to be prepared for iOS15 -- pre-segmentation (so you don't freak out when opens go away on Apple Mail.) Here are the keynotes we hit on: Profitable Prospecting Ads for the contest lander 45% conversion rate on lander contest entry  Grew the email list by 15% Added 9% growth to subscriber base 7% Placed Order Rate from that list Boosted average engagement rates to 50% for the month - sender rep implications for BFCM Pre-segmentation and critical updates to prepare for iOS15 Favorite subject lines and what we learned Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video