DTC 165: Muddy Bites CEO Jarod Steffes on Growing 1000% YOY By Delivering Delight and Mastering Memes

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Hello and welcome to the DTC Podcast, I’m Eric Dyck. If you haven’t already, make sure you go to directtoconsumer.co right now and subscribe to our free, twice-weekly newsletter. 

Today’s podcast is a doozy, as we chart the 1000% year-over-year growth of the category-defining, snacking sensation, Muddy Bites with founder and CEO Jarod Steffes. 

https://muddybites.com

For years, ice cream manufacturers have put delicious chocolate at the bottom of their sundae cones. For many people, this quickly became their favorite part. Unfortunately, no one made just that... until now

Muddy Bites stormed onto the scene with a sold-out Kickstarter campaign and hasn’t slowed down since, growing 1000% year over year in its first year of full production. 

This podcast covers the key learnings and insights from Jarod’s incredible growth journey including:

• The aha moment and the first steps are taken to make Muddy Bites real
• Hand rolling hundreds of thousands of muddy bites in the early days
• Why a Systems/ manufacturing investment changed the game and further built Muddy Bites moat
• How a partnership with Fuck Jerry and other meme pages have skyrocketed growth 
• Why Amazon’s internal team reach out when Muddy Bites went to #1 in the cookie category in weeks. 

This podcast is choc-full of velvety insights, and delicately wrapped in a tiny Belgian waffle cone, I hope you find it as delicious as I did…

Follow Jarod on Twitter @JarodSteffes 

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