DTC Archive: Slashing Customer Acquisition Costs with Nik Sharma

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While we're getting ready and ramping up for a killer year of all-new podcasts, we thought we'd bring back one of our favorite episodes from 2021.

We welcomed DTC legend Nik Sharma, CEO of Sharma Brands - consultant to the DTC and CPG industries helping launch, develop, scale, and expand businesses.

We discussed:

• The state of DTC brands in 2021.
• Utilizing performance branding.
• Dropping customer acquisition costs.
• DTC on TikTok.

Thanks for listening and don't forget to subscribe and rate the podcast!

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