Ep 170: Changing the World's Pleasure Baseline with Jen Batchelor CEO and Founder of Kin Euphorics

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Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today I’m straight up giddy to talk with Kin Euphorics Chief Euphoria officer Jen Batchelor about her mission to transform the world’s oldest social ritual, drinking, into a thoughtful act of taking better care of ourselves. Kin is a daily brain care ritual designed to help you connect to your center and find a better balance. Set your mind free!

In this joyful podcast we cover the art and science of euphoria and why most people use the word incorrectly

We talk about the expanding category and why marketing Kin as a sobriety option is just scratching the surface of this product’s potential

We talk about how to take PR. and SUPER Charge it, by getting the reporter to EXPERIENCE the mission and not just hear it.

How Kin connected to one of the world’s top “supermodels” Bella Hadid and why this connection goes much deeper than just a regular influencer relationship.

Psychedelics, nootropics, Timothy leary, and what it means to be a psychonaught get mentioned for the first time in DTC History, so don’t you dare miss it. 

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