DTC Podcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we're joined by Bainbridge Growth principles Ben Tregoe and Austin Gardiner Smith as well as Geologie Skin Care's Co-Founder Nick Allen. We dive deep below the water to explore the iceberg of factors that really make or break your business (it isn't just CaC anymore). How Geologie unlocked growth with Bainbridge Why brands put too much Focus on CaC How to use Bainbridge DTC Benchmarks (and their limitations) The current ruthless reality of DTC Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re magnetically drawn to past guest Margaret Fortner, head of growth at Glamnetic. You might remember Margaret from our previous Hydrant episode where we laid out her best insights for building a small but mighty growth team in the CPG world. When Glamnetic recruited Margaret she was naturally attracted to the beauty space, the unique product that offered juicy margins and a highly motivated customer base. Glamnetic revolutionized the beauty game and has made quite a splash in the $1.8B False lash market by adding a magnetic eyeliner that allows for superior function, and durability. In this podcast Margaret describes exactly what she’s focused on in her first year as head of growth for Glamnetic including: Formalizing the creative testing process by using smart naming conventions CPG vs Beautry and why gross margins are everything Launching retail and Amazon Refining Glamnetic’s Influencer Platform Testing successfully into TV and Podcast Ads Glamnetic’s Best Bundling strategies and the mechanics of a mystery offer Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome back to part 3 of the Omnichannel Q4 Checklist series. Join us as we welcome our friends from Pilothouse to get the top tips and tricks on preparing and planning for Q4. 🚀 We're joined by: 👇 Amazon Creative Email Comment Moderation Google Amazon UGC This mashup is truly the definition of All Killer No Filler! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we get totally pitted with Fussy deodorant co-founder and CEO Matt Kennedy. Fussy (getfussy.com) is on a mission to banish single-use plastic from your bathroom. With simple, high-quality and effective personal care products that are backed by science and offered as a subscription to really drive that LTV! Founded in 2020 and launched just this year, Fussy has seen incredible growth from a combination of PR hits and TV appearances that have fuelled both their organic and paid efforts. In this episode we cover why being fussy about personal care products is a good thing -- Why PR has been Fussy’s biggest lever for lowering blended CaC -- How they leveraged a Spat with Unilever for short and long term success -- as well as Supply chain learnings Matt wished he learned a long time ago… Give yourself a quick pit sniff, and delve into deodorant. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome back to part 2 of the Omnichannel Q4 Checklist series. Join us as we welcome our friends from Pilothouse to get the top tips and tricks on preparing and planning for Q4. 🚀 We're joined by: 👇 Amazon Creative Email Comment Moderation Google Amazon UGC This mashup is truly the definition of All Killer No Filler!  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we drilled down with Spotlight Oral Care Co-founder Dr. Lisa Creaven and VP Marketing Siobhan Nolan. Spotlight Oral Care is made by dentists to create the best oral health products, educate and promote mouth health, and empower people to engage with true customized preventative oral care.  We discuss: The benefits of having a medical professional as both a front and a founder,  How organic, educational content has become the fuel for both paid and organic growth across Instagram and TikTok How gathering First-party data has massively improved their email and SMS marketing You’ll also hear all my dental assumptions corrected. 4 out of 5 dentists agree, you should listen to this one! 🌟 Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to part 1 of the Omnichannel Q4 Checklist series. Join us as we welcome our friends from Pilothouse to get the top tips and tricks on preparing and planning for Q4. 🚀 We're joined by: 👇 Amazon Creative Email Comment Moderation Google Amazon UGC This mashup is truly the definition of All Killer No Filler! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, Today we’re chatting with David Mifsud, co-founder, and board member from Missouri Star Quilt Co, one of the most interesting brands we’ve ever spoken to.  David is passionate about quilts, but more importantly what they represent, which is people’s innate desire to create and connect. Missouri Star has been an incredible DTC story, scaling to tens of millions of dollars in sales since the beginning as a fallback plan during the financial crisis of 2008. Why you should never call a quilt a blanket The origin story of a quilting empire  Buying a $40K quilting machine on credit The mechanics of Missouri Star’s Daily Deal Managing 10s of thousands of skews with ERP The marketing benefits of owning a town and how building Quilt town USA, revitalized small-town America, and lead to INCREDIBLE PR. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup We’re back again with another throwback to one of our favourite episodes filled to the brim with wisdom. Join us as we reminisce and look back on on CROSSNET's journey and chat about: 👇 🥾How they BOOTSTRAPPED the company from flipping 10 orders to making orders of 22,000 units a pop.    🛒How they used Linked In and classic content marketing to reach the influential retail merchandisers at Target, Dicks, and Walmart.   📩How an education focused email marketing strategy and correct use of Wheelio went from driving $3K a month to $150K in just a few months.    🏋🏻‍♀️Seeing someone working out on a balcony for the first time ever on the Hot Seat! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC podcast: today we’re in the tank with Thomas Lottrechiano, co-founder of  Omigo “the toilet from the future.” Thomas is the younger half of a father-son duo who is building an empire around bidets and the notion that you should wash, not wipe.  Thomas heads up growth for the fast-growing Omigo, so in this interview, I picked his brain on: The most effective way to educate your audience on new concepts The value of landing pages for customer experience (and conversion %) How Omigo tests their website with tools as well as real users Switching to all video assets and why their founder video is still number one across all sources Justifying Facebook’s budgets with 7-day attribution windows Why podcasts work, and why it looked like they didn’t at first. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Subscribe to DTC Newsletter - https://dtcnews.link/signup