DTC Podcast Ep 176: Mascots in the metaverse - how to make NFTs work for your DTC brand with OffLimits CEO Emily Elyse Miller
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Hello and welcome to DTC Podcast, I’m Eric Dyck
Today we’re going out of bounds to chat with Emily Elyse Miller, Founder, and CEO of Offlimits Cereal.
In a world full of rules, Emily does what's OffLimits. Unlike what you find in the cereal aisle, OffLimits gives the middle finger to breakfast as we know it.
This podcast is a deep dive into the power that mascots can bring your brand, helping you engage your customers across ads, customer service, and more.
We also talk about the emergence of the Web3 opportunity, How not to do the NFTs, and how Emily believes companies need to approach the tokenization of everything.
We dive into DAOs for doing CPG differently, raising funds, and expanding product lines.
Nothing was off-limits in this wide-ranging conversation, I hope you enjoy.
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