Ep 157: How Josh Elizetxe Would Build Snow Oral Care if He Was Starting Today

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Hello and Welcome to DTC Podcast, I’m Eric Dyck, today we’re brushing up with DTC Icon, and friend Josh Elizetxe, from Snow Oral Care.

Josh has been relentlessly growing Snow across all dimensions, expanding his product lines to electric toothbrushes, toothpaste, as well as toothpaste for children, and even dental insurance.

This brilliant podcast shines with deep insights on

• The tactics Snow’s using to make this Q4 the biggest bundling year ever.
• Try before you buy, and how Snow’s putting their money where their mouth is, literally.
• Whitelisting, dark posting, and how to create an interference pattern rather than one wave.

Then we go deep on what Josh would do differently if he were building Snow again today….the answer might surprise you...

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