Ep 159: Crunch Differentiation in CPG with Daily Crunch Snacks Founder Laurel Orley

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Hello and welcome to DTC Podcast, I’m Eric Dyck. Today it’s CRUNCH time with Laurel Orley Co-Founder and CEO of Daily Crunch Snacks, which offers a range of beautifully flavored sprouted almonds for mindful snackers looking for the ultimate CRUNCH.

Daily Crunch Snacks was started just under three years ago but has truly sprouted since switching focus to eCommerce via amazon at the start of the pandemic.

In this podcast we digest:

• The things you learned TO DO and NOT TO DO After working at Mindshare with Unilever
• Why pivoting to Ecommerce has massively accelerated the business
• How a newsletter dropped and they sold out of all inventory
• The Benefits of CPG accelerators

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